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What is E-Commerce??

What is E-Commerce??. Full form is Electronic Commerce. Buying and selling of good and products over internet. Effective way of conducting business. Quikr focuses on. Business to Business (B2B) Business to Consumer (B2C) Consumer to Consumer (C2C). Pranay Chulet. Co-founder of Quikr

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What is E-Commerce??

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  1. What is E-Commerce?? Full form is Electronic Commerce. Buying and selling of good and products over internet. Effective way of conducting business.

  2. Quikrfocuses on • Business to Business (B2B) • Business to Consumer (B2C) • Consumer to Consumer (C2C)

  3. PranayChulet Co-founder of Quikr Internet Entrepreneur & Investor Graduated from Indian Institute of Management Calcutta

  4. Introduction about Introduction about QUICKR • Founded in 2008 by Pranay Chulet and Jiby Thomas on 12 July. • It has more than 10 million unique visitors.

  5. Overview • One of the India’s biggest free online classified website. • Unique platform for people to buy or sell items. • It is spread across all 900 cities in India.

  6. On QUIKR one can: Easily design rich ads with pictures. Control your selling or buying activity. Display your ads on your social networking profiles. Access the site from his mobile.

  7. Objectives • Awareness of the service. • Awareness of the brand. • Higher Market Share. • Beating the competitors and remain at top.

  8. Advertising • It used different advertising techniques to gain popularity among people. • Online media like facebook, google ads etc • Marketing Campaigns

  9. Campaign: GharBaitheKamao Objective: Things lying ignored in your house may be useful to someone else and can become a profitable means for you to earn some cash by selling them through Ouikr!.

  10. Swot analysis • STRENGTH: • Easy availability of products that the customer needs at good cost . • Easily designed website with rich and colorful listings with pictures and videos.

  11. WEAKNESS: • No assurance of quality. • Fraud is possible. • Unskilled work force. • Not registered in Stock exchange. • Transportation is slow. • Some people posts fake ads

  12. Opportunity: • People who want to buy can buy the produtsaccording to their needs. • Sellers gets millions of buyers so they can sell products easily & gets good benifit. • Jobs are also available. • Real estate property is also available.

  13. Threats: competitors

  14. Market share • Managed to capture 60% of the online classified marketshare.  • Its traffic has grown 55 times in the last 22 months • Crossed half a billion page views in July 2013  • mobile apps have exceeded 3.2 Mn app downloads in India.

  15. Turn over:$250 million a Mumbai-based online and mobile classifieds firm, recently raised Rs 550 crore ($90 million) from foreign investors, the company drew attention like never before. 

  16. Conclusion • Successful campaigns • Attracted many users • Outperformed most competitors • Has the ability to be India’s No. 1 Online Classified Website

  17. Thank You

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