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Building a Better Ice Scraper. A Product Platform Case Study. Current Ice Scrapers. Innovation Factory Scrapers. Ice Dozer Getting Started. Identified Problems with Existing Ice Scrapers Created Initial Sketches Performed a National Survey Initial Proposal. Ice Dozer The Players.
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Building a Better Ice Scraper A Product Platform Case Study
Ice DozerGetting Started • Identified Problems with Existing Ice Scrapers • Created Initial Sketches • Performed a National Survey • Initial Proposal
Ice DozerThe Players • Created Partnerships • Emerson, Johnson, Mackay Industrial Design (EJM) • Delaware Valley Industrial Research Center (DVI) • Received Additional Funding • Created Concept Sketches
Ice DozerDetails, Details, Details. • June 2001 • Final sketch is chosen • Three Part Design • Blade • Handle • Plow handle • Focused on the Blade separately • Focused on design for manufacture
Ice DozerPrototypes • By July 17, 2001 had a finalized design • Tested prototypes on August 14 & 15, 2001 • Post Testing
Ice DozerMold Problems • Received first shots of the mold • Problems • Received second shots of the mold • Problems • Re-tooled and fixed problems
Ice Dozer • Went from design to production in little over a year • Effective hot point
Mini DozerConcept Development • Assumed a three unit family from the beginning • Ice Dozer • Mini Dozer • Extreme Dozer • Tried to reuse parts from the Original Ice Dozer
Mini DozerPlatform Development • Designed to have several models • Yellow handle is a platform for future features
Mini DozerFrom Concept to Product • Conceptual Development began around the same time as the Original Ice Dozer • Final design was selected • Identified the blade’s connections could be used differently • Launched 4.15.03 • Tucker estimates saving up to 6 months in development time during the Mini Dozer project.
Extreme Ice Dozer • An Ice Dozer for larger vehicles owners • Uses the same blade as the Ice Dozer and Mini Ice Dozer
Extreme Ice Dozer • Produced several concept sketches • Created a wooden mock-up
Ice Dozer Family Line • Pictured a three unit family from the beginning • Platforming covers a $20 range easily
Snow MoverThe Beginning • Started as product that would re-use the flexi-blade • Performed market surveys • Wanted to launch the Ice Dozer and Snow Mover together.
Snow MoverFrom Concept to Product • Isn’t part of the Flexi-blade family • Looks can be deceiving • First Functional Unit 2.1.02 • Ready to sell Mid-February