Voice Search - Digital Marketing Trends in 2019

1. VOICE SEARCH Voice search plays an important role in providing all the relevant information people are searching for through audio content. There are mainly two types of voice search: Those that are implemented by smart speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which give searchers immediate voice answers to their questions and those that are installed in desktops, and smartphones such as Siri and Google Assistant which display written search results. Make sure to check out our ​Digital Marketing Course in Kochi Top brands are thinking about how to deliver their promises using voice-enabled devices because they are affordable and offer greater capabilities than ever before while more visitors are using voice search to interact with these brands. Businesses should also focus on their outreach efforts on using voice engine optimization. Using more of a vocal/natural language to create content would be helpful. This requires them to think about what their target audience may use in their voice queries as well as focus on long-tail keywords because searchers are likely to be more specific when asking a question. Many companies have included voice search in their digital marketing strategies. Companies like, Patron tequila helps consumers access personalized cocktail recipes. PayPal users can engage Siri to send money to friends, family or businesses. Campbell’s has a skill that helps hungry consumers to choose and cook recipes. Tide provides advice to customers about stain removal. Domino’s allows pizza-lovers to order without even placing an order online. As a result, marketers can leverage these opportunities to deliver more targeted, specific content which leads to increase click-through rates. According to Comscore, Voice search is rising in popularity. By 2020, most of all the queries will be voice-based. Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today. Voice search marketing strategy is mainly about providing an optimized and unique customer experience while remaining relevant and building brand loyalty and improving customer relationships. Learn more about Voice search and its applications in Digital Marketing. Join Areva Digital, for job guaranteed ​Digital Marketing Course in Kochi​.