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Standalone Full-Service DM Company An ISO 9001:2008 & CRISIL Rated Se3B

Credential Presentation of . Standalone Full-Service DM Company An ISO 9001:2008 & CRISIL Rated Se3B . Transforming Consumer information into Revenue Opportunities. Brilliant Strategy !. But Can You execute?. Yellow Umbrella Business. Yellow Umbrella Pride. Brand Yellow Umbrella

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Standalone Full-Service DM Company An ISO 9001:2008 & CRISIL Rated Se3B

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  1. Credential Presentation of Standalone Full-Service DM Company An ISO 9001:2008 & CRISIL Rated Se3B

  2. Transforming Consumer information into Revenue Opportunities Brilliant Strategy ! But Can You execute?

  3. Yellow Umbrella Business

  4. Yellow Umbrella Pride • Brand Yellow Umbrella • Only DM Agency Rated by NSIC-CRISIL – SE3B • Associated with highly professional & rich in execution DM agency • Fastest growing Direct Marketing and CRM agency • 0 to over 100+ customers • 0 to over 100 campaigns in a day • 0 to 15+ offices in 4 Cities • 0 to 500 employees • 0 to Top Few DM agency • Rich Experience • Widest range of clients from charities to financial to Publishing house to breweries • Works with more than 70% of individual fund raising charities in India • Works with 50% of NBFC in India • Works with 100% of Magazine in India • Provide support to more than 2 – 3 large events & trade shows per month • Creative and strategy • Creative team from extremely rich background in concept & strategy. • Mailing List and Databases : • By far the largest and most profiled list in country – To the tune of 30 Million records + • Coverage in all segments both in B2B and B2C • Provide both Strategic support and List

  5. Yellow Umbrella Pride • Data Analytics / Data Management & Support – Onsite / Offsite • Core competency in Match Back Facility (Map basic data and convert to profiled data) • Mobile Marketing & Web marketing • Handles almost 40 % of India originated acquisition e-campaigns • Have our own e-com portal to facilitate sales • Contact Centre / Distribution solutions • Have our own backend centre to ensure fulfillment • Have stakes in courier company for mail distribution • Have our own call centre to handle Data validation / Sales process • Loyalty & CRM • Large base of Integrated network to offer special alliances for companies • Web Tool for handling Loyalty and give customer single interface to see the progress • Ground capabilities to handle POP promotions & CRM • Analytics based CRM capability • Event Management – DM Focus • Have experience in DM events both local and International • Field Activation • Have our own telefacing team in 4 Cities in Country

  6. Management Team

  7. Management Team

  8. Yellow Umbrella Media Services

  9. Yellow Umbrella Media Services • Media services vertical of Yellow Umbrella is a blend of team members who havea cumulative experience of over 100 years, with accountability and precision. • Our Team of professionals are people who have excelled individually in both, creativity & production. • Vision for Yellow Umbrella Media Services is to introduce a new level of professionalism in the Media Industry

  10. Motion Pictures & Video • Motion Pictures & Video: • Dependable Sound mixers​ • Best quality​ ​Production shooting​ • Vivid audio​ • Appropriate lighting​ • Immaculate direction • Focused art direction • Appropriate special effects • Corporate Films • Telefilms • AD Films • Short Films • Documentary Films • Teleshopping Films • Product launches • Training sessions • Corporate Films • Award ceremonies • Sales summits • Executive briefings • Tradeshow media • Branding roll-outs​

  11. Celebrity Coordination • Critical Research on requirement • Featured List of availability of Celebrities • Credible Contacts • Complete Event flow and Detailing • Hassle free Terms of Agreement

  12. Still Photography • Making the products, deliverable to your service with picture perfect shots along with the burst of Creativity that is needed. ​ • Pre-Production ​ • Crew hiring​ • Costume designers​ ​ • Location Scouting (Exclusive Properties)​ • Shooting schedule ​ • Scripting • Storyboarding ​ • Budgeting ​  • Product Shoots • Portfolio ( Models as well as Celebrity Profiles)

  13. Editing • ​Post Production Editing • Writing • Re-recording • Soundtrack editing • Visual special effects • Sound design • Sound effects • Stock Photo & Video • ADR(Adaptive Dynamic Range) • Foley and Music

  14. Event management • Event Registration and Payment Processing • Budgeting • On-site Functionality • Venue Finalization and Negotiation • Event Reporting • Digital Media • Visitor Management • Response Management (RSVP) • Housing and travel • 3D Model creation • Fabrication • Gaming • Stage Performances • Emcee, Music and DJ Services • Social Media and Press Handling • Outdoor Media • Digital Prints

  15. Public Relations • Communications strategy • Program development • Editorial services • Media training • Corporate communications • Internal communications • Marketing communications • Public affairs / issues • Media relations / placement • Digital / Social media strategy and execution • Content Creation • Media Outreach • Crisis PR • RSVP Management

  16. Creative Communication • Custom magazines • Website textual content • Video content and webisodes • Mobile and tablet app Design • Interactive tools • Virtual and live events • Social media • Personalized content • Distribution strategies

  17. Thank You!

  18. Media Team

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