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Healthcare Sector Performance: Trends, Indicators, and Outlook

Explore the key indicators and trends shaping the healthcare sector's performance in the overall exhibition industry. Discover the factors influencing the sector index and the outcomes of converging industry trends. Gain insights into the challenges and opportunities facing the healthcare sector, including price transparency, alternative payment models, and emerging technologies. Stay informed on the latest developments and strategies for success in the healthcare exhibition industry.

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Healthcare Sector Performance: Trends, Indicators, and Outlook

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  1. CEIR Metrics for the Overall Exhibition Industry, 2018, Percent Change

  2. CEIR Index for Overall Exhibition Industry, 2014=100 CEIR Index for Overall Exhibition Industry, Percent Change

  3. CEIR Index by Sector, Percent Change, 2018

  4. Healthcare Sector Performance

  5. Medical and Health Care Sub-Sectors

  6. So….How is the Sector Index Created? Performance and Outlook Upward Trend Since 2000 Laboratory Emergency Medicine Clinical Oncology Dermatology Orthopedic IT Health Care • Secular (long-term) Trends • Cyclical Macroeconomic Trends (business cycles) • Sector Specific Factors

  7. Key Sector Indicators • Employment • Federal Government Major Health Care Programs • Health Care Expenditures & Growth (hospital, physician/clinical, dental, home health care, nursing home care, prescription drugs, durable medical products) • Personal Consumption Expenditures (therapeutic appliances, eyeglasses, contacts, services….physician, pharma products, hospitals, medical labs • Health Care Industry Developments

  8. Nominal National Health Care Expenditures vs Nominal GDP, % Change

  9. CEIR Index for MD Sector Y0Y % Change

  10. CEIR Index for MD Sector, 2014 = 100

  11. MD Sector vs. Overall Exhibition Industry Total Index

  12. CEIR Index in Q1 2019

  13. Quarterly CEIR Metrics for the Overall Exhibition Industry, Year-on-Year % Change, 2019Q1

  14. Leading Trends Facing Health Care • The ongoing struggle to improve price transparency and enhance the patient care and member experience • Navigating the burgeoning Medicare Advantage market and adapting to the aging population • Establishing the employer as a direct provider of health care • Shifting to alternative payment models and value-based care • Combating the opioid crisis • Safely implementing emerging technologies like AI and the Internet of Things (IoT) to unlock efficiencies and improve care Sources: PwC and Avalere Health

  15. Outcomes of Converging Trends for the Industry • Consolidation • Continued focus on collaboration between health care organizations and non-health care organizations via investments, partnerships and acquisitions • Emergence of new solution providers from technology, finance and other fields developed outside of health care • Greater reliance on technologies and new forms of contracts and care practices to drive patient experience, reduce system waste and promote accountability in care Sources: PwC and Avalere Health

  16. 50 Attendees

  17. Exhibitors Promoters: 49 Overall 32 Non-exhibitors Overall: -1

  18. Reasons for Not Exhibiting Opportunities Beyond Your Control

  19. What Would Convince Them to Exhibit?

  20. Appetite for New Formats, Models? Half of exhibitors indicate interest in participating in new formats or models if made available by organizers. Formats that take away pipe and drape and offer more personalized, curated formats generate the most interest. Source: CEIR 2017 Attendee Floor Engagement Study One

  21. Exhibitors • Identify the best B2B exhibitions to participate in • Provide data to help decide whether to downsize, continue or expand • Use ROI toolkit on CEIR website • Use services provided by the organizer. If service does not exist, ask for it….it is in the organizer’s best interest to support and maximize YOUR success.

  22. Organizers • Deepen brand value of exhibiting. Help amplify brand message • F2F beyond booth….1on1 speed dating, meet-ups, receptions, special activities. Access to data to engage audiences find one another • Product engagement sessions outside of booth • Pre-event/on-site marketing services to drive traffic to booths • Booth staff training

  23. Organizers • Help exhibitors decide what space and booth staff is needed to hit volume goals / appropriate marketing services to maximize booth traffic • Involve exhibit sales staff closest to product/service to enhance value of exhibiting • Task event staff to visit other F2F settings, take photos and write commentary on each experience

  24. Dependence on bellwether exhibitors • Aggressive pricing / cost vs ROI • Opportunity / industry developments / become a resource for innovation • Customer focus / Value proposition • Data analytics & management / AI • Hiring / retaining the best talent • Shifting marketing/sales channels • Changes or decline in underlying industry • Rules/regulations set by government • Economy

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