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Healthy Business Award

Addressing rising obesity rates, the proposal introduces a fully funded Healthy Business Award for food establishments in Wigan. The initiative aims to promote healthier eating choices through various strategies, including smaller portions, healthier menu items, and breastfeeding-friendly environments. Monitoring methods like sampling and customer feedback will ensure compliance and customer satisfaction. Challenges like lack of nutrition knowledge and social acceptability of snacking will also be tackled, with a focus on partnership working and community involvement.

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Healthy Business Award

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  1. Healthy Business Award Rosemary Lee April 2009 Wigan Council Consumer Protection Department

  2. A Marriage Made in Heaven?

  3. The size of the problem • Only 36% have a healthy body weight • Over 20% are obese or very obese • Over 35% are over weight • Rising childhood obesity • High blood pressure, CHD, Type 2 Diabetes, some cancers, etc

  4. Time to move on? • Smokefree • Massive departmental reorganisation • Rogers etc • Under threat, Out sourcing? • Time to move on?

  5. We needed a plan!

  6. Courting! • Partnership working • We have the skills • We have the access • They have the money

  7. No new wheels

  8. Don’t forget the research! • Dissertation research • Heartbeat & others • Relatively low uptake • Popular with caterers and EHPs • Little customer awareness • Tendency to slip!

  9. Why do we have a problem? Lack of exercise Loss of life skills within the home More eating outside of the home The social acceptability of snacking Lack of nutrition knowledge in the catering industry

  10. Our wish list • Sufficient dedicated staff • High profile publicity • Interested and informed proprietors and staff • Consumer demand

  11. Reality check • Staff funding • Resources for media • Council (and Cabinet) backing • Resources for training • Food hygiene • Big bang!

  12. The Award • Suitable for all food businesses • Variations for client group • Combination approach • Health by stealth (Kitchen practices) • Healthier alternatives to premium menu items • Healthy specials or menu section • Smaller Portions/ Children’s menu • Breastfeeding friendly

  13. Monitoring • Sampling • Self assessment • Customer feedback • Mystery Shopper • Regular visits

  14. We don’t have a problem • Do we? • Can’t cook • Don’t cook

  15. The proposal & the dowry • Presentation to PCT • Bidding process • Thinking big • The final figure

  16. A very suitable marriage! • Fully funded award • Well supported by national bodies • Interest of major manufacturer • National nursery company • Possibility of further interventions/awards • Possibility of spread

  17. The honeymoon • Joy! • A new home • In sickness • In health

  18. Back to reality! • The service level agreement • Targets • Prescription • Trust • Marital bliss…… a stable relationship

  19. Barriers • A different language & culture • The need to tick boxes • Communication • Service reorganisations • Branding & the logo police • Resistance to change

  20. In the mean time • 20 pilot businesses • Diverse • Cooking or preparing on site • Tried out ideas & paper work

  21. Focus groups • Feed back from trial • Views & • What they wanted • From the award • From us

  22. The Award • Suitable for all food businesses • Variations for client group • Combination approach • Health by stealth (Kitchen practices) • Healthier alternatives to premium menu items • Healthy specials or menu section • Smaller Portions/ Children’s menu • Breastfeeding friendly

  23. How do we know the meals are healthier? • Sampling out • Too expensive • Too slow • Businesses too keen • Analysis in • Designed for the catering sector • Used by us, adapted for the consumer

  24. Successes • We have a new team • We have funding • We have a new award • Enthusiasm and direction from caterers • Public interest

  25. What we didn’t get • An over arching broadly compliant award. • An escape route for the EH team • Understanding business award • Sampling baseline

  26. What we did get • Massive funding • Healthy Business Award • Community interest & involvement • Partnership working has become acceptable • Calorie counted food

  27. A Marriage Made in Heaven? Thank you Rosemary Lee Chartered EHP r.lee@wigan.gov.uk 01942 828180

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