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Strategic Value Drivers Mapping for Business Growth

Develop a strategic map for your business unit or product to identify key value drivers and industry benchmarks. Evaluate opportunities to eliminate, reduce, increase, or create value drivers to meet customer needs.

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Strategic Value Drivers Mapping for Business Growth

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  1. Strategy Map Exercise February 6, 2009

  2. Build a strategy map • For your business unit or a specific product, build a strategy map that defines the key value drivers (usually five to seven drivers) and place them on the X-axis • For each value driver, indicate where you believe the average industry solution is on that axis, then join the dots to make a curve or line • For each value driver, consider if that offering is undermet or overmet for the average customer or a specific customer segment.

  3. Map High Low Value Driver 2 Value Driver 1 Value Driver 3 Value Driver 4 Value Driver 5 Value Driver 6

  4. Eliminate/Reduce/Increase/Create • What opportunities exist if you • Eliminate a value driver • Significantly reduce a value driver • Increase a value driver • Create a value driver • Are any of these value drivers unsatisfactory to the customer base? • Are there unmet needs?

  5. Worksheet • What can you: • Eliminate: • Reduce: • Increase: • Create:

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