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Understanding Today’s Generations

Explore the various generations in today's society, from the Lost Generation to Generation X and beyond. Discover their defining characteristics, including their birth periods and subsets like the MTV Generation. Gain insights into their attitudes, technological savvy, and resistance to advertising pitches.

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Understanding Today’s Generations

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  1. Understanding Today’s Generations

  2. Who makes up the different generations? • Lost Generation: born about 1883-1900 • (Interbellum Generation): 1900-1910 • Greatest Generation: 1911-1924 • Silent Generation: 1925-1945 • Baby Boom: 1946-1964 • Generation X: 1965-1983 • Whatever you are: 1984-? (these are rough markers only—some researchers disagree on these periods)

  3. But there are subsets, too . . . • MTV Generation (about 1975-1985)—this is a subset of Gen X, for example • MTV Generation is characterized as skeptical, tech-savvy, immune to sales pitches • And the MTV Generation is divided further into the Doom Generation—yes, after the video game—the kids (like me) who grew up in the 1990s

  4. Generational Markers: A Sampling

  5. Characteristics of Generations

  6. Characteristics of Generations

  7. Characteristics of Generations

  8. Characteristics of Generations

  9. Characteristics of Generations

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