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An exercise displaying various sets of images conveying different visual perspectives of the Wine Connextion brand. This session helps set the visual direction for the brand's creative team.
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Purpose Definition: The mood board presentation is an exercise displaying various sets of images conveying different visual perspectives of a concept or word. Purpose: To help the creative team limit the guessing game of design and acquire your visual criteria. This session will help set the visual direction that fits within the Wine Connextion brand. • Notes: • Discuss and brainstorm. • The more feedback the better! • There are no right or wrong answers. • All images are suggestive. They will not be used in the actual designs.
Slide Outline Creative Direction LogoTypographyColorsImagery Page Layout Element of FocusImage ContainmentColor DensityVisual ImpactDefinition of Clean Website Review Wine RelatedNon-wine Related
Slide Outline Creative Direction LogoTypographyColorsImagery Page Layout Element of FocusImage ContainmentColor DensityVisual ImpactDefinition of Clean Website Review Wine RelatedNon-wine Related
Logo Discussion around “the Name”: • The name could include the word(s) craft, origami, jewelry in it. • The name could include “Julie” in it. • The name could include the element of style or color in it. • Discussion around the logo: • Is it just text and color? Any color preference? • Should include a mark (like Nike’s swish)? If yes, what could be the symbols?
Typography Web fonts • Web fonts will be used for the majority of the site. Which one is preferred? Sans Serif Serif Arial Georgia The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. Tahoma Times The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. Trebuchet The quick brown fox jumps over the lazy dog. Verdana The quick brown fox jumps over the lazy dog.
Typography Graphic fonts • Graphic fonts will be used minimally for the website design. Which style is preferred? 1. 2. 3. 4. 5.
Defining the Color Palette Existing color usage • Colors depicted below are currently being used. Are these the correct colors for website? Logo / Seal Print / Terra Cotta’s
Imagery – In Store Imagery from wholesalers • Are the wholesalers uploading an image of the full bottle, the label, or both? • Will the sizes of images be standardized? Can we create dimension requirements for wholesalers?
Imagery – Touchy Feely Pages Imagery for touchy feely pages • Store photography - preference for interior versus exterior? • Photography with background cropped out vs. with a background? • Store staff – do you want to have photos of store staff (especially for “Staff Picks”)? • Is there any other imagery you want to consider in addition to above?
Slide Outline Creative Direction LogoTypographyColorsImagery Page Layout Element of FocusImage ContainmentColor DensityVisual ImpactDefinition of Clean Website Review Wine RelatedNon-wine Related
Page Layout – Element of Focus Type Color Imagery
Page Layout – Image Containment Contained Crossing Boundaries All Encompassing
Page Layout – Color Density Light Balanced Dense/Rich
Page Layout – Visual Impact Subdued Balanced Powerful
Page Layout – Clean Modular Balanced White Space
Slide Outline Creative Direction LogoTypographyColorsImagery Page Layout Element of FocusImage ContainmentColor DensityVisual ImpactDefinition of Clean Website Review Wine RelatedNon-wine Related
