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Harvesting the not-so-low hanging fruit into Noyce

This report analyzes the recruitment strategies used by the Robert Noyce Teacher Scholarship Program and proposes innovative approaches to attract STEM majors into teaching. The report also discusses current challenges and opportunities in recruitment efforts.

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Harvesting the not-so-low hanging fruit into Noyce

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  1. Harvesting the not-so-low hanging fruit into Noyce Greg Rushton, Ph.D., Noyce PI Kennesaw State University, Kennesaw, GA

  2. Who DOES Noyce Recruit? University of Minnesota Evaluation of the Robert Noyce Teacher Scholarship Program, Final Report Section Five: Combined Analysis of the Robert Noyce Teacher Scholarship Program using ORC Macro and UMN Evaluation Data, May 2009.

  3. Who DOES Noyce Recruit? University of Minnesota Evaluation of the Robert Noyce Teacher Scholarship Program, Final Report Section Five: Combined Analysis of the Robert Noyce Teacher Scholarship Program using ORC Macro and UMN Evaluation Data, May 2009.

  4. Who DOES Noyce Recruit? University of Minnesota Evaluation of the Robert Noyce Teacher Scholarship Program, Final Report Section Five: Combined Analysis of the Robert Noyce Teacher Scholarship Program using ORC Macro and UMN Evaluation Data, May 2009.

  5. Does Noyce REALLY Recruit? University of Minnesota Evaluation of the Robert Noyce Teacher Scholarship Program, Final Report Section Five: Combined Analysis of the Robert Noyce Teacher Scholarship Program using ORC Macro and UMN Evaluation Data, May 2009.

  6. Noyce at KSU/Ga Tech 35 Unique Scholars Selected in Years 1-3

  7. Demographics of Noyce Scholars

  8. “Traditional” Recruitment Strategies We Use(d) (Year 1-2) • Posters, Brochures, Email blasts, ‘personalized’ letters from Dean, informational sessions, course visitation, alumni magazines, student newspaper • Website ads (athletic, alumni, college) • Scholarships (Noyce, Hope, TEACH, Hach, Knowles) • Pre-teaching listserv and club (GT) • Peer-led Team Learning (KSU) • Streamlined, focused, cohort-based program

  9. “Nontraditional” Recruitment Strategies We Use • Billboard along major Atlanta freeway • Courses specifically designed to recruit majors into STEM teaching (CHEM 3400 (KSU); CETL 4001, 4002 (GT)) • Career Dispositions Survey to ALL intro bio, chem, physics courses (KSU) • Institutional Structure (more to come)

  10. Billboards

  11. 30,000 to 35,000 vehicles pass the billboard daily

  12. Posters

  13. Career Perceptions Survey

  14. Direct Prompt about teaching

  15. KSU MAT Distinctives • More than 75% of faculty who teach in these programs have taught their content in grades 6-12. • Cohort-based model: build a professional learning community while you’re in school • Option to earn AP certification while in the program (in some content areas)

  16. KSU’s Response to STEM Teacher Shortages in GAKSU INITIAL PREP PROGRAM PRODUCTION 2007-2011

  17. Program Goals (by 2013) • 100 intial certification secondary mathematics graduates per year • 75 initial certification secondary science graduates per year • More work to do!

  18. Marketing Strategies, Year 3-4 • Hired a marketing consultant (SU10) • Hold focus groups with STEM majors, non-majors, former STEM majors • Develop message, branding, media outlets • Recruiting from high schools that produce STEM majors at our schools • Future Educator Clubs at local schools • Radio PSA • Partner with Alt Cert programs

  19. More Marketing Strategies, Year 3-4 • STEM employers • Lockheed Martin (layoffs, early retirement, career changers) • Kimberly-Clark • Professional Societies • Society of Women Engineers (swe.org) • American Society of Civil Engineers (144,000 in community) • State Departments of Labor (advertising, collaboration) • Workforce Investment Act (WIA) Offices (retraining STEM professionals) • Community colleges that can do pre-education or STEM courses who transfer majors to your school • STEM student organizations (BBB, SAACS) • Minority student organizations (loyalty to community) • Teach for America

  20. Partnering with Alternative Cert Programs

  21. Current Challenges and Opportunities • No KSU undergraduate physics program • Need to improve relationships at GT STEM departments for recruiting

  22. Acknowledgements • Kennesaw State University College of Science and Mathematics • Kennesaw State University College of Education • Georgia Institute of Technology • NSF-DUE Award # 0733830

  23. Questions and Discussion

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