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Healthcare - Autotask Webinar - Jay McBain - Feb 2011

For the past two years, the Healthcare vertical has been the number one industry opportunity for the IT Channel. In fact, recent research by Everything Channel shows that 45.5% of Channel partners are reporting growth in this vertical, almost double that of other industries. Government legislation and stimulus funding have been the catalyst for this growth. Understanding and executing in the healthcare vertical can be complicated due to the highly specialized nature of the industry, mountains of regulatory information, hundreds of hardware and software vendors, as well as complex networks of new and established communities. On Friday, February 11 at 1pm EST, Autotask Corporation's Senior Vice President of Strategy & Development, Jay McBain, will discuss how solution providers can be successful in the healthcare IT vertical. Jay will discuss: - The current state of the market - What successful companies in the IT channel are doing to capitalize on this fast growing opportunity - How you can utilize Autotask to be successful in the healthcare vertical Come join us and work on your business, and plan for success.

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Healthcare - Autotask Webinar - Jay McBain - Feb 2011

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  1. A U T O T A S K A C A D E M Y W E B I N A R How to be Successful in the Healthcare IT Vertical PRESENTER: Jay McBain Senior Vice President Strategy and Market Development Autotask Corporation jmcbain@autotask.com

  2. A U T O T A S K A C A D E M Y W E B I N A R Planning for Growth | Cycle Strategic Framework Adjacent Opportunities Develop Partnerships Market Sizing Understanding Ecosystem

  3. A U T O T A S K A C A D E M Y W E B I N A R | Strategic Framework Defining Growth Defining Growth | Strategic Framework Geography Customer Buying Behavior Offering Strategy & Value Proposition Route Industry Verticals to Market Your Business Product or Service Verticals Segment Pricing and Promotion Strategy Competitor SWOT Sales Coverage & Marketing Enablement Credit & Financials Capacity Planning Acquisition Demo- Community graphics Measurements and Metrics

  4. A U T O T A S K A C A D E M Y W E B I N A R | Strategic Framework Defining Growth Defining Growth | Strategic Framework US HEALTHCARE 800K Doctors 150K Clinics Geography Customer Buying Behavior Offering Strategy & Value Proposition Industry Verticals Route to Market Your Business Product or Service Verticals Segment Pricing and Promotion Strategy Competitor SWOT Sales Coverage & Marketing Enablement Credit & Financials Capacity Planning Acquisition Demo- Community graphics Measurements and Metrics

  5. A U T O T A S K A C A D E M Y W E B I N A R State of the Market | Industry Vertical Growth

  6. A U T O T A S K A C A D E M Y W E B I N A R Over 75% of customers are still in planning stages

  7. A U T O T A S K A C A D E M Y W E B I N A R | U.S. Healthcare Primer Background Background | U.S. Healthcare Primer Health Insurance Portability and Accountability Act (HIPAA) • Enacted in 1996 • Establishment of national standards for electronic health care transactions and transfer of patient data • Security safeguards including administrative, physical and technical • Amended in 2009 with HITECH act, addressing privacy and security concerns as well as breach and disclosure rules

  8. A U T O T A S K A C A D E M Y W E B I N A R | U.S. Healthcare Primer Background Background | U.S. Healthcare Primer America Recovery and Reinvestment Act (ARRA) • Enacted in 2009 – Better known as “Stimulus Act” • Medicare incentive $44K and Medicaid $64K for early adoption • Starting November 2010, First checks in April 2011 • Meaningful use criteria (25 categories, 15 mandatory, 5 of next 10) • Penalties for non-compliance 2015

  9. A U T O T A S K A C A D E M Y W E B I N A R Solution Providers need to be engaged in several “Communities” to find new customers

  10. A U T O T A S K A C A D E M Y W E B I N A R Defining the Ecosystem | Healthcare

  11. A U T O T A S K A C A D E M Y W E B I N A R Making the Linkage | Develop Partnerships

  12. A U T O T A S K A C A D E M Y W E B I N A R How Can Autotask Build a Foundation for Growth? 1. Cash flow predictability 2. Consistent client service levels, managed expectations 3. Efficient use of staff and increased utilization 4. Expanded service offerings 5. Cost reduction 6. Increased profitability

  13. A U T O T A S K A C A D E M Y W E B I N A R Manage Your IT Business Better Manage Your IT Business Better

  14. A U T O T A S K A C A D E M Y W E B I N A R AutotaskGo! FREE TRAINING!  Up to 3 users  Contact Management  Service Desk, SLA Management  Configuration Management  Knowledgebase  Calendar  Workflow Automation  Contracts and Billing  Reporting  RMM Integrations  Outsource Management/SC Portal  Additional options – e.g. Surveys  Takes You From Tickets to Billing +  Autotask Go! Essentials  $29/mo/user  NO up-front fees!  Buy off the web! www.autotask.com/go

  15. A U T O T A S K A C A D E M Y W E B I N A R AutotaskPro *Everything in AutotaskGo!  Dispatchers workshop  More than 3 users  Contact Management  Service Desk, SLA Management  Configuration Management  Knowledgebase  Calendar  Workflow Automation  Contracts and Billing  Reporting  RMM Integrations  Outsource Management/SC Portal  Additional options + FREE TRAINING!  Project Management  Sales Opportunity Management  Quoting and Expense Reports Register for FREE courses •  Timesheet & Vacation Tracking Right off the Autotask Academy Training Calendar in Online Help! •  Inventory  LiveLinks Designer Utility Call sales @ 518-720-3500 x1 for pricing & demo ! •  Access To Web Services API Base price $55 per user, per month  Upgrade Path From Go! •  VARStreet Integration!  Surveys

  16. A U T O T A S K A C A D E M Y W E B I N A R AUTOTASK CORPORATION AUTOTASK CORPORATION MSP Mentor 250 MSP Mentor 100 TOP 150 Channel Chief – Bob Godgart

  17. A U T O T A S K A C A D E M Y W E B I N A R AUTOTASK CORPORATION AUTOTASK CORPORATION 40,000+ users 42 countries 200+ staff US, EUROPE, BEJING, INDIA 2010 Uptime 99.995% major release EVERY 6-8 WEEKS 150+ marketing events 7 YEAR’S BEST PLACES TO WORK 50% revenue BACK INTO PRODUCT CompTIA breakaway 2010: BEST CHANNEL STRATEGY FOUNDED IN 2001 | One of the 1stSaaS Companies! MSP Mentor 250 MSP Mentor 100 TOP 150 Channel Chief – Bob Godgart

  18. A U T O T A S K A C A D E M Y W E B I N A R Register Today… EARLY BIRD SPECIAL EARLY BIRD SPECIAL $169/attendee + 1 FREE hotel night! Expires 2/28 Reduced conference admission - This is a limited time offer for Autotask customers and we expect this event to sell out fast, so act quickly before the offer expires. ……………………………………………. Sign up for Autotask Pro ACCELERATOR BOOT CAMP ACCELERATOR BOOT CAMP Early Bird Special – US$249 per person! Expires 2/28 For a user of any experience level, we will show you how to take advantage of more of the features, functions and automation available in Autotask Pro. Regular admission of $499 per person will apply beginning March 1. Hurry These Deals Won’t Last! autotaskcommunitylive.com INTERCONTINENTAL HOTEL MIAMI, FL - MAY 22-24

  19. A U T O T A S K A C A D E M Y W E B I N A R Get Quick Access! Get Quick Access! www.Autotask.com/Twitter www.Autotask.com/Facebook Follow us on Twitter & “Like Us” on Follow us on Twitter & “Like Us” on Facebook Today’s slides will be posted there shortly! Facebook

  20. A U T O T A S K A C A D E M Y W E B I N A R Questions? Answers! Questions? Answers! How to be How to be Successful in Successful in the Healthcare IT Vertical the Healthcare IT Vertical 1 2 Complete survey for a chance to win a FREE Flip video! PRESENTER: Jay McBain Senior Vice President Strategy and Market Development Autotask Corporation jmcbain@autotask.com http://www.autotaskcommunitylive.com/ 3 Buy Autotask Pro or Autotask Go! Get US$ US$1000 1000 Voucher! Voucher! –Good for Start-up and Consulting Fees. New customers who sign today through February 28, 2011 E-mail: info@autotask.com Subject: “Healthcare0211 – SMB DB Template” 518 –720 -3500 x1 Sales http://www.autotask.com

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