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Understanding Contrast in Design: The Power of Value

Explore the impact of lightness and darkness in design elements through understanding contrast and value. Discover how white and black values influence space perception, form creation, and visual depth. Learn to use value to create different moods and visual effects in your designs.

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Understanding Contrast in Design: The Power of Value

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  1. CHARACTERISTICS • A relative degree of lightness and darkness in a design element • White is the highest or lightest value, while black is the lowest or darkest value

  2. FUNCTIONS • Is used to describe objects, shapes, and space; creates contrast • Help create form and show distance • Also used to create the illusion of space (atmospheric perspective); areas with high value contrast come forward while those with low value contrast recede into the distance.

  3. Low values contrast = subtle: feels calm, quiet • High value contrast = drama & conflict

  4. The greater the difference in value between the object and it’s background, the greater the Contrast. Value is a very powerful tool when creating the look and feel of a design.

  5. High value or high-key image, illustrate lightness, airy and friendly space Low value or low key image, illustrates drama with vibrant whites

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