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Building Leadership for Movements: Mobilizing vs. Organizing

Learn how to develop new activists and foster their passion for creating change. Understand the difference between mobilizing and organizing, and strategies to empower volunteers. Gain insights on public narrative, leadership building, and techniques to engage and mobilize individuals effectively within a movement.

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Building Leadership for Movements: Mobilizing vs. Organizing

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  1. Transformational Organizing:Building Leadership to Build a Movement

  2. Developing New Activists Why do we need to do it? Who is really good at it? Who is kind of good at it? Who struggles with it?

  3. Developing New Activists Are people as passionate as we are to make a difference?

  4. Not Feeding People’s Passion “Let me explain to you what this ice cream tastes like…”

  5. Feeding People’s Passion “This ice cream is awesome—please try it.”

  6. Helping People Own Their Passion “You love ice cream. Here’s how you make it.”

  7. Mobilizing and Organizing

  8. Organizing vs Mobilizing

  9. Organizing Characteristics • Give volunteers work that bring them in contact with others (relationship) • Provide strategic autonomy on how the work is done (independence) • Show volunteers how their work fits into the bigger picture—the campaign, the change they are creating in the world

  10. Organizing Characteristics Regular reflection to create meaning and excitement from experiences. • ”Did you ever think you could do that?” • ”What did it feel like to do that?” • ”What did you learn from that experience?” • “What does it feel like to make a difference in this way?”

  11. Purpose of Outreach

  12. Developing Organizing Capability Develop the Organizing Capacity of Individuals in your Group So They Are Ready to Develop it in Others

  13. Organizing Organizers

  14. Exercise

  15. RESULTS Tools for Organizers • Replicate the relationship between RESULTS staff and RESULTS Groups • Ladder of Engagement • Group Leadership Roles • Action Network • Action Sheets

  16. Key Ideas • Mobilizing and organizing can be used together to create greater power, but organizers intentionally use outreach and mobilizing to identify new potential leaders. • Organizing can take more time because it requires investing time in individuals: 1:1s, training, building relationships. But organizing creates more power and resilience.

  17. Creating Transformational Experiences • 15 minutes: Group Work • Working with your group, discuss what you could do to make this action taking opportunity a transformational experience • 15 minutes: Share & Discuss

  18. PEOPLE -> POWER -> CHANGE A winning strategy is no good if no one shows up

  19. Organizing & Leadership Leadership: Accepting the responsibility for enabling others to achieve shared purpose under conditions of uncertainty

  20. What Motivates People to Act? Originally adapted from the works of Marshall Ganz of Harvard University

  21. Values Inspire Action Originally adapted from the works of Marshall Ganz of Harvard University

  22. Key Elements of Story Where do I get my courage and hopefulness? What challenge did I face? What choice did I make? What was the outcome? Originally adapted from the works of Marshall Ganz of Harvard University

  23. Public Narrative Originally adapted from the works of Marshall Ganz of Harvard University

  24. Public Narrative: Examples 6.12 Seconds - James Croft's Harvard LGBTQ Bullying Speech

  25. Public Narrative: Practice • 10 minutes: Individual Work • Spend time crafting your story of Self, Us, Now • 10 minutes: Partner Share & Feedback • 3 minute share, 2 minute feedback • Switch & repeat • 10 minutes: Group Debrief and How to Apply

  26. Game Time

  27. What does this mean for you? Session Debrief and Next Steps Questions or Ideas? Ken Patterson: kpatterson@results.org Amanda Beals: abeals@results.org

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