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Unveiling Subliminal Messages in Advertising

Learn about subliminal messages in advertising, their impact on consumers, and examples of how they are used in Disney. Explore the effectiveness and controversies surrounding subliminal messages in visual and auditory forms.

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Unveiling Subliminal Messages in Advertising

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  1. Chapter 8.3:Sensation & Perception Mr. McCormick Psychology

  2. Do-Now:(In Journal) • What are subliminal messages? • Can you identify any examples of subliminal messages used in advertisement?

  3. Subliminal Messages • Subliminal Messages: • Brief auditory or visual messages that are presented below the absolute threshold (the weakest amount of a stimulus that a person can detect half the time) • Sub = Below • Limen = Threshold

  4. Proportion of “Yes” Responses 0.00 0.50 1.00 0 5 10 15 20 25 Stimulus Intensity (lumens) Absolute Threshold

  5. Subliminal Messagesin Advertising

  6. Subliminal Messagesin Advertising

  7. Subliminal Messagesin Disney

  8. Subliminal Messagesin Disney

  9. Subliminal Messages • Are subliminal messages (visual/auditory) effective? • Why or why not?

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