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DISTRIBUTION STRATEGY OF – GODREJ REFRIGERATORS.

DISTRIBUTION STRATEGY OF – GODREJ REFRIGERATORS. Promotions. 4 South Channels across 4 states. 6 National Channels- Multiple Genres . PLUS. 1 Entertainment Channel - Sahara. 3 Regionals – In Mah, WB & Punj. 2 Mass Channels – Star Plus & Sony. 2 Movie Channels . 1 News Channel - AajTak .

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DISTRIBUTION STRATEGY OF – GODREJ REFRIGERATORS.

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  1. DISTRIBUTION STRATEGY OF – GODREJ REFRIGERATORS.

  2. Promotions 4 South Channels across 4 states 6 National Channels- Multiple Genres PLUS... 1 Entertainment Channel - Sahara 3 Regionals – In Mah, WB & Punj 2 Mass Channels – Star Plus & Sony 2 Movie Channels 1 News Channel - AajTak 776 Spots Overall Zee Cinema SetMax 418 Spots (53%) on National Channels

  3. Promotions • Star Plus • Spots on the top Prime Time programs –Kyunki Saans….,Millee, K Street Pali Hill Sony Top programs like Jassi Jaisi, Kkusum, CID Special Bureau,Ye Meri Life Hai, Rihaee, Kaisa Yeh Pyar Hai, Shri Krishna

  4. South Focus…….. Udaya Spots on leading daily soaps – Maangalya, Kanyadaan, Kuhoo Kuhoo, Kadambari Gemini Covering all Prime Time : Chakravakkam, Kkavalari Kodoolu,Gangothry, Karthika Deepam, Lashmi, TGF Sun TV Spots on leading programmes like Kolangal, Selvi, Anandham, Sun Sethigal Credit Lines on TFF Surya TV Presence on Prime Time Kaayamkullum, Kkavyanjali,Minneketu, Indumukhi Chandramukhi…

  5. Promotions Regional Presence in Maharashtra, & Punjab ETV Marathi 25 spots in the 1st week with presence on top programs like Char Divas Sasuche, Kumari Gangubai,Crime Dairy, TRP… ETC Punjabi Associate sponsorship 4 Musical Programs 128 spots every week

  6. Promotions Regional Presence in West Bengal ETV Bangla 15 spots in the 1st week with presence on top programs like Tithir Atithi, Rooj Gere Geene, Aastha

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  10. Distribution channels • Type I Company Dealers Customer • Type II Company Distributor Dealers Customer

  11. Distribution channels • Type III Company Distributor Dealers Customer Dealers • Type IV C&F Agent Company Distributor Dealers Customer Dealers

  12. MAJOR CHALLENGES • Increasing Production Cost. • Increasing Transportation Cost. • The Last Mile in Distribution - Customer Service.

  13. PAIN AREA – RECOMMENDATIONS Customer DISTRIBUTOR STATE PDI PRE Delivery Inspection MANUFACTURING UNIT Dealers Warehouse Branch Distributor 18% - 20 % 5% - 7 % 30 % DAMAGE DURING TRANSPORT 30 %

  14. SUGGESTIONS • Look at other methods of transport which are cost effective and cause less damage. • Intelligent loading and unloading. • Minimising the Distribution Distance (Manufacturing – Customer) • Educating staff. • New channels for sales – Web, Telesales.

  15. Complaint Resolution CUST / DEA CALLS UP THE 180022222 TO BOOK COMPLAINT, DEMO OR TO FIND THE STATUS OF THE CALL TECH VSTS AS PER TIME APPT & AS PER THE AREA LOCATION BOOK THE CALL IN BAAN & S/C CAN VIEW IT ONLINE AFTER ATTENDING COMPL, TECH WILL SUBMIT THEIR REPORT & FEEDBACK WILL BE UPDATED BY S/C IN SYSTEM SERVICE CNTR CALL CENTER

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