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WAAA

WBBB. WAAA. 10,000. X. 10,000. X. 6 – 7 am. 10,000. X. 7 – 8 am. 10,000. X. 10,000. X. 8 – 9 am. 10,000. X. 10,000. X. 9 – 10 am. 10,000. X. Av ¼ hour = 10,000. Av ¼ hour = 10,000. Frequency = Gross Net. Cume = 10,000. F = 4.

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WAAA

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  1. WBBB WAAA 10,000 X 10,000 X 6 – 7 am 10,000 X 7 – 8 am 10,000 X 10,000 X 8 – 9 am 10,000 X 10,000 X 9 – 10 am 10,000 X Av ¼ hour = 10,000 Av ¼ hour = 10,000 Frequency = Gross Net Cume = 10,000 F = 4 Cume/Gross = 40,000 Frequency = 1 Gross = Av. ¼ Hour X 4 Ads = 1 40,000 Gross = Av. ¼ Hour X 4 Ads = 4 10,000

  2. Broadcast • Cume = Counted only once • Cume = Unduplicated • Cume – Reach • Super Bowl • GRP = Gross Rating Points • Impressions • Opportunities • Internet • Unique = Counted only once • Unique visitors = “uniques” • Reach = High traffic = lots of uniques • No rating points • Impressions • Targeted

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