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ASAE & The Center Great Ideas Conference

ASAE & The Center Great Ideas Conference. Outrageous Association Marketing: How to Get Record Attendance At Your Next Event Ron Rosenberg. Problems with Attendance?. Economy “Fake” Associations Private Event Companies. Real-Life Examples. Marketing Strategy #1:.

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ASAE & The Center Great Ideas Conference

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  1. ASAE & The CenterGreat Ideas Conference Outrageous Association Marketing:How to Get Record AttendanceAt Your Next Event Ron Rosenberg

  2. Problems with Attendance? Economy “Fake” Associations Private Event Companies

  3. Real-Life Examples

  4. Marketing Strategy #1: It's Not About You - It's About THEM

  5. Why Do People Attend Events? Find Solutions to Pressing Problems Uncover New Opportunities Make Sure Their Competition Doesn’t Win Get Away from the Office Get a Break from Everyday Stress

  6. Bonus Marketing Strategy: Look for Examples OutsideYour Own Industry

  7. Blue Marker – Yellow Marker Highlight in BLUE If It’s About… You Your Association The Event The Location The Speakers The Networking Opportunities

  8. Blue Marker – Yellow Marker Highlight in YELLOW If It’s About… The Members Their Business How It’s Going to Help Them Make Money Keeping Them Out of Jail The Experience of the Location

  9. Blue Marker – Yellow Marker Bottom Line: If You Turn BLUE to YELLOW Then YELLOW Turns to… $$$ GREEN $$$

  10. Realtor Association of West/South Suburban Chicago Education Workshop • Relevant Topic, Qualified Speaker • Focused on Speaker Credentials • Total Registrations: 13 • Shifted from Features to Benefits Results: • Total Registrations: 201 • 1,446% Increase in Attendance • $18,492 in Revenue Regina Jordan Director of Education

  11. Marketing Strategy #2: Get Inside Their Heads

  12. 12 Components of an Compelling Message • Specific Purpose • Killer Headline • Clear Statement of Value • Compelling Story • Irresistible Offer • Overcoming Objections • Testimonials Better Than Risk-Free Guarantee Definite & Urgent Call to Action Multiple Ways to Respond Bonuses A "P.S." Restating The Offer

  13. Special FREE Bonus! Live Marketing Webinar: Thursday, March 5 2:00 - 3:15 pm

  14. Special Bonus Strategy: A Session Description Is aStand-Alone Marketing Piece

  15. Will This Get People to Register? “Learn how exciting new technologies are evolving to move the industry away from manually processing account media requests and chain of title information to on-demand technologies that allow organizations to retrieve critical media and chain of title history in real-time”

  16. …Or How About This? “Individuals and organizations can be so immersed in day-to-day operations that it can be difficult to step back and see how the work is affecting an organization’s performance and overall strategic direction. Performance dashboards allow you to clearly see what work is crucial, set priorities and understand the vitality of your organizational systems”

  17. Try This One On for Size… • A membership guarantee that will deliver over $7.2 MILLION in dues • How participating in a “conspiracy” led to record conference attendance • One simple change that generated a 1,446% increase in conference registrations • A basic niche-marketing strategy that increased membership by over 20% • Easy-to-follow copy strategies that increased event revenues by over 94% This year, Ron Rosenberg is presenting a brand-new program where you’ll discover:

  18. I Can’t Attend Because… “It’s too far to travel” “It costs too much to register” “The entire office will go into the dumpster if I’m not there to watch everything” “It’s just going to be a bunch of vendors delivering thinly-veiled sales pitches”

  19. Actual Program Testimonials: “Good speakers, very entertaining and motivational.” “I had a great time and found the workshops to be informative and helpful” “Expo was great. I had ample opportunity to meet vendors and learn about new solutions”

  20. A Good Testimonial Includes: Compelling Copy Full Name Job Title Company Location Photo

  21. A Good Testimonial… “Bob Smith’s recent presentation for the members of my Triangle Internet Marketing Mastermind group was so jam-packed with red hot ideas that I thought the bulb on the projector was going to explode from displaying so many powerful concepts in such a short period of time! If you’ve never heard Bob speak,  then you are truly missing out on one of the most engaging and enlightening presentations about the keys to effortlessly writing successful copy. His techniques make it so simple a 12 year old could do it. The entire audience (of veteran internet marketers nonetheless) was furiously taking notes and sitting on the edge of their seats for nearly 2 hours. I actually had to go to the bathroom so bad I almost burst because I couldn’t miss a second! They amount of praise and thanks I received from my members afterwards was overwhelming. Not to mention the amazingly immediate increase in my sales after implementing just one of Bob’s tips. Trust me, you need to beg this man to find you a spot in his always booked calendar to speak at your next event.” Thanks for everything! Teddy Garcia President Cybermedia Marketing Inc. www.cybermediamarekting.com

  22. A Good Testimonial… “Bob Smith’s recent presentation for the members of my Triangle Internet Marketing Mastermind group was so jam-packed with red hot ideas that I thought the bulb on the projector was going to explode from displaying so many powerful concepts in such a short period of time!”

  23. A Good Testimonial… “Bob Smith’s recent presentation for the members of my Triangle Internet Marketing Mastermind group was so jam-packed with red hot ideas that I thought the bulb on the projector was going to explode from displaying so many powerful concepts in such a short period of time!”

  24. A Good Testimonial… “If you’ve never heard Bob speak,  then you are truly missing out on one of the most engaging and enlightening presentations about the keys to effortlessly writing successful copy. His techniques make it so simple a 12 year old could do it.”

  25. A Good Testimonial… “If you’ve never heard Bob speak,  then you are truly missing out on one of the most engaging and enlightening presentations about the keys to effortlessly writing successful copy. His techniques make it so simple a 12 year old could do it.”

  26. A Good Testimonial… “The entire audience (of veteran internet marketers nonetheless) was furiously taking notes and sitting on the edge of their seats for nearly 2 hours. I actually had to go to the bathroom so bad I almost burst because I couldn’t miss a second!”

  27. A Good Testimonial… “The entire audience (of veteran internet marketers nonetheless) was furiously taking notes and sitting on the edge of their seats for nearly 2 hours. I actually had to go to the bathroom so bad I almost burst because I couldn’t miss a second!”

  28. A Good Testimonial… They amount of praise and thanks I received from my members afterwards was overwhelming. Not to mention the amazingly immediate increase in my sales after implementing just one of Bob’s tips.”

  29. A Good Testimonial… They amount of praise and thanks I received from my members afterwards was overwhelming. Not to mention the amazingly immediate increase in my sales after implementing just one of Bob’s tips.”

  30. A Good Testimonial… “Trust me, you need to beg this man to find you a spot in his always booked calendar to speak at your next event.” Teddy Garcia President Cybermedia Marketing Inc. www.cybermediamarekting.com

  31. A Good Testimonial… “Trust me, you need to beg this man to find you a spot in his always booked calendar to speak at your next event.” Teddy Garcia President Cybermedia Marketing Inc. www.cybermediamarekting.com

  32. A Good Testimonial… “Trust me, you need to beg this man to find you a spot in his always booked calendar to speak at your next event.” Teddy Garcia President Cybermedia Marketing Inc. www.cybermediamarketing.com

  33. How to Get Great Testimonials Write Them Yourself! Change Your “Session Evaluation Form” Follow-Up Online Survey After 4-6 Weeks

  34. XYZ Annual Conference XYZ Annual Conference Paving the Way to New Cutting-Edge,Value-Added, Best-in-Class,Leading Edge Paradigms Ritz-Carlton San Francisco October 17-20, 2008

  35. Marketing Strategy #4: Hey, This Event Is Just for ME!

  36. The Problem with Niche Marketing Is… It Costs a Fortune!!!

  37. Self Storage Association Annual Conference • Niche Marketing • Limited Budget • Full-Day Consulting Results: • “Secret Weapon” Mike Scanlon President & CEO

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