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Group Members. Wasif Laeeq 07-01 Aatif Aneeq 07-15 Shahrukh 07-22 Ahmad Mushtaq 07-45. Introduction. Open Source Resource Center (OSRC) Objective: to promote and support open source initiatives in the country. First started as training providers but then shifted to services providers.
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Group Members • Wasif Laeeq 07-01 • Aatif Aneeq 07-15 • Shahrukh 07-22 • Ahmad Mushtaq 07-45
Introduction • Open Source Resource Center (OSRC) • Objective: • to promote and support open source initiatives in the country. • First started as training providers but then shifted to services providers.
What is Open Source? • Free Software • Operating Systems such as Linux... • Red Hat, Fedora, Ubuntu • And Many other applications • Why is it Free? • For the benefits of people • To get rid of expensive software • For Fun
Market Offering • Systems and Network Support • Advantages to customers include: • Expertise for your open source application • Fill short-term needs you have for Linux/Unix skills. • Alternatives to your existing proprietary software infrastructure.
LinSol core areas of expertise are: • Linux/Unix system administration and tuning. • Commercial support for open source software. • Linux and Microsoft-Windows platform integration. • Network planning, topology and system security design. • Developing and deploying Standard Operating Environments based on Windows and Linux. • Internet and web technologies. • Firewalls, system security, and security audits.
Factors affecting Customers. • Presenter Info: • Name: Muhammad Aatif Aneeq • Roll No: 07-15
Who are the customers actually? • A business using Open Source Technologies. • Or a business searching an alternative to Windows or Mac.
Cultural Factors: • The computers came to Pakistan in mid 60’s. • 35% increase in growth of Computers yearly • 450,000 new computers every year in Pakistan. • Highly Developing IT culture greatly affects on the buying behavior of the customers.
Organisational Factors • The size of the organization. • Employees have enough skills to use open source technologies?
Interpersonal Factors: • These are the factors of the Buying Center of the organization. Actually Buying center of the organization directly interact with Linsol. • The buying center should understand the importance of Information Technology. • The buying center should have proper knowledge about Computers.
Market Segments: • Presenter Info • Name: Shah Rukh • Roll No: 07-22
Geographic Segmentation: • Businesses from • every city is considered • A potential customer.
Demographic Segmentation: LinSol has segmented its customers on the basis of industry size and number of Computers being used. Global Strategic & Major sdfsgff >2,500 PCs 500-2,500 PCs Corporate 250-500 PCs Upper Midmarket Core Midmarket 50-250 PCs Lower Midmarket 25-50 PCs 1-25 PCs Small Busineses 1 PC Consumer
Target Markets: Here small business are treated same as individual consumers because of low level of employees and computers.
Customer Relationship • Tracking each customer. • Innovative Solution: • Cite CRM
Product: • Presenter Info: • Name: M. Wasif Laeeq • Roll No: 07-01
LinSol have two types of intangible categories: • Development • Training
Development: • LinSol develops open source software to fulfill the needs of businesses. • They have several teams of analysts, programmers and application designers.
LinSol Core Areas of Expertise • Web/Online Application Development • Customized Content Management Systems with open source tools • Enterprise Application Integration with open source tools • Development of Appliance Systems • Technologies: • Perl, Python, PHP, Java • C/C++ (Linux/Unix and Windows) • Embedded Linux Development • Oracle, MySQL, PostgreSQL
Training: • RedHat Training • Sun Solaris Training • CISCO Training • Oracle Training on Linux Platform
Pricing: • RedHat Training (Each) • 3 days a week [3hrs a day] • Fee: 30000 [20% concession for Students] • Sun Solaris Training (Each) • 3 days a week [3hrs a day] • Fee: 30000 [20% concession for Students] • CISCO Training • 3 days a week [3hrs a day] • Fee: 30000 [20% concession for Students]
LinSol Office #. 4, 3rd Floor, Ali Plaza Block No. 27-E, Fazl-e-Haq Road, Blue Area Islamabad, Pakistan Phone: +92 51 2801099 Cell: +92 333 5475675 Email: info@linsol.org