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hi. Jesse Reinhardt | jrlreinhardt@gmail.com
thisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatathisisyourdatath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Map Design audience Layout TYPE and LABELS color
What are you mapping and who is the map for? audience
Simple information audience Non-experts National Park Service
Complex information audience Experts City of San Francisco
How will the map be viewed? audience
1 foot A A 14 feet Letters 2 inches high seen at a distance of 14 feet are approximately the same size as 10 point font seen at one foot screen-print-projected-report-board audience
36x48 “I have only five minutes to look at your map, and I’m standing six feet away…” audience
GIS is not so good for Mapping… (sort of true) layout
layout National Geographic
Main map Legend Insets Title Subtitles Scale indicators Orientation indicators Graticules (long/lat) Explanatory text notes Source information Neatlines Photos Graphs Tables ELEMENTS Inset map data frame Main map data frame Legend Attribute table Text box layout
Title Inset Main map Legend Table Explanatory text notes layout
layout University of Wisconsin
FONT TYPES Serif Sans serif Display type and labeling
FONT TYPES Times New Roman Arial BAUHAUS 93 type and labeling
Use complimentary Fonts types and only A few per map. type and labeling
SIZE type and labeling MINNEAPOLIS MINNEAPOLIS MINNEAPOLIS MINNEAPOLIS
SPACING type and labeling MINNEAPOLIS MINNEAPOLIS MINNEAPOLIS
SPACING type and labeling TWIN TWIN TWIN CITIES CITIES CITIES
EFFECTS type and labeling MINNEAPOLIS MINNEAPOLIS MINNEAPOLIS
PLACEMENT type and labeling 4 2 2 1 4 4 3 1 1 2
PLACEMENT type and labeling My Street Your Street
PLACEMENT type and labeling Otto Park Commercial
PLACEMENT type and labeling Two part process 1 part automation - Maplex is good 1 part annotation – convert to or create annotation in geodatabase
type and labeling USGS
No color theory today, just schemes color
diverging color Break
sequential color Center for Disease Control
qualitative color City of Denver
Be careful color
Be careful color Hispanic or Latino Black or African American American Indian and Alaska Native Asian
color http://colorbrewer2.org/ http://kuler.adobe.com
color Transport for London New York Transit Authority
color Berlin Transit Services
color Metro Transit
Walker Art Center conclusion
thanks. Jesse Reinhardt | jrlreinhardt@gmail.com