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Journalists work in an organisation which includes professional norms & codes

Media Management Introduction by Kaarle Nordenstreng http://www.uta.fi/jour/english/contact/nordenstreng_eng.html. Journalists work in an organisation which includes professional norms & codes but also a structure & governance determined by ownership & objectives

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Journalists work in an organisation which includes professional norms & codes

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  1. Media ManagementIntroduction by Kaarle Nordenstrenghttp://www.uta.fi/jour/english/contact/nordenstreng_eng.html Journalists work in an organisation which includes professional norms & codes but also a structure & governance determined by ownership & objectives constituting a system for managing the media under conditions of commercialization, concentration & convergence of the media where journalists are far from autonomous yet not totally determined by the system

  2. Context and Dimensions of Media Management Company & Resources Media Organisation Media Management: Strategic Thinking Decision-Making Change Management Management Theory & Practice Media Policy Media Economy Culture & Society Business & Industry Media Content Products & Services Gregory F. Lowe 2010

  3. Lucy Küng’s Encyclopedia article • Media Management as new speciality in the 1970s • combining the study of economics, politics and sociology to analyse the structure and policy of media industries • historically boosted by liberalisation in the 1980s, globalisation in the 1990s and digitalisation in the new millennium • with current focus on creativity, new content forms and technologial advances • theoretical traditions: rational school, adaptive school and interpretative school

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