Poposka Violeta SEOU Gostivar Oct 2012

1. PoposkaVioleta SEOU GostivarOct 2012 Communication and International Marketing

2. What makes a good communication? In my opinion being a good listener is the most important ability in good communication. There are millions of people with problems and sometimes you have to be the one to listen and help the others. Also I like to talk with people with good sense of humor. I like it when someone makes me laugh. That way it’s easy to meet and have good conversations.

3. Case Study Writing an e-mail HCPS To: HCPS From: PoposkaVioleta Subject: Solutions Date: September 30 Dear President, My name is VioletaPoposka and I think I can help you with your problems. I’ve considered solutions for the three problems you have, First the big number of e-mails from colleagues and customers. About this I think the best thing to do is to hire one person that will answer all the e-mails and that way the employees will do their job. Also I’d like to suggest a solution for your second problem, no staff-lounge. I think that you should reopen it because it’s a good place to meet and exchange ideas. And the third problem, bad organization and no quick answers, I think that you should inform the staff about the changes and the reorganization on time. That way they’ll know where to look for answers and there won’t be any trouble. I hope that my ideas will help you solve these problems. If you like my ideas you can contact me on my e-mail and I’ll be glad to help you. Sincerely, PoposkaVioleta

4. International Marketing • Discussing global brands A. Think of one brand in each of these categories which is marketed internationally! • Food – McDonalds • Drink – Coca Cola • Electrical Equipment – Samsung • Clothing – Bershka • Construction - HB Fuller B. Discuss these questions. 1. What are the advantages for a company of expanding beyond its domestic market? • Well, if the company is well known on its domestic market, expanding is a very good decision because the company will make higher profits. 2. What kinds of problems do companies face when they go international? • First they might not be accepted by the people immediately, they will have to work very hard to attract more people. Also they will have a big competition. There are companies that have worked for years and have already earned the people’s trust. They will have to make their prices acceptable for everyone not just for the domestic market. 3. What methods can companies use to enter overseas markets? • It's essential to research overseas markets before you start to market, promote and sell your product or service within them. By thoroughly researching your potential customers, competitors and the trading environment in each overseas market you will greatly increase your chance of success. You should also investigate practical issues such as route to market, logistics, regulation and local suppliers in your chosen market.

5. Brainstorming Brainstorming is a useful way of generating creative ideas in meetings. Decide which tips below are good advice and which ones you disagree with. Then compare your answers with a partner. Explain the purpose of the meeting clearly. Ask each person to speak in turn, starting with the most senior. Announce the time limit for the meeting. Avoid criticizing or judging ideas during the session. Encourage ideas, however unusual they might be. Don’t interrupt when people are offering suggestions. Make sure everyone keeps to the point. Don’t spend time on details. In my opinion good advices would be explain the purpose of the meeting clearly, do not interrupt when people are giving ideas and to avoid judging ideas during the session. I think that everybody should know what the meeting is about and then to give ideas and solutions for the existing problems. We learn to listen and don’t interrupt people when they’re expressing their ideas in 2nd grade I think so it’s very important to not talk while someone is speaking. Also the no judging ideas is very good because not all ideas are good but at least people thought of some. So it’s polite to listen to them and express your opinion if you like it or not but without judging or criticizing. I don’t agree with ask each person to speak in turn, starting with the most senior. I mean ,yes, everyone has the right to an opinion but they can discuss ideas not asking each one in order. Also I don’t agree with not spending time on details. The details define the idea. When you think of an idea you think of all the things, the details you have to do to realize that idea.

6. Formal e-mail: Creating a global brand from sports drink (ZUMO) As Marketing Manager for Zumospa write and e-mail to the directors of the company informing them of the key ideas which came out of the brainstorming session you attended. You should indicate which ideas you favor and why. To: Director of Zumospa From: Marketing Manager PoposkaVioleta Subject: Ideas Date: September 30 Dear Director, My name is VioletaPoposka. I’m a marketing manager and I’ve attended a brainstorm session where we’ve come up with some interesting ideas that in my opinion will be helpful. First of all, I wanted to say something about redesigning Zumo bottle. When people look for a drink the first thing they see is the design of the bottle, so then they look for ingredients etc. Then they decide to buy it or not. That’s important and a better design will increase the profits. The second idea I want to talk about are the TV and radio advertisements. A good promotion is always welcome. If you are able to present the product the best you can, people will know what they’re buying so an Internet commercial or advertisement will be good too. Also I think it would be good to apply to be official sponsor at the next Olympic Games. That’s an event that everyone knows and if the people see that great athletes use your drink they’ll buy it very often. Just like that pepsi commercial with the football championship. That was very good so I think you should apply for the Olympics. I hope that my ideas will be helpful. Best Wishes, PoposkaVioleta