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Health & Older People Debra Weekes & Annie Holden. Targeting older people. Participation levels of people engaging in physical activity decline with age. Recognised benefits of physical activity for older people. Demographics of Bromley – 22% are over 60 years of age. What have we done?.
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Health & Older People Debra Weekes & Annie Holden
Targeting older people • Participation levels of people engaging in physical activity decline with age. • Recognised benefits of physical activity for older people. • Demographics of Bromley – 22% are over 60 years of age.
What have we done? • In 2008 review undertaken on our offer for older people. • Recommendations implemented:- • Primetime Coordinators employed. • Partnerships developed, e.g. Healthy Ageing Project • Programme enhanced • Marketing and outreach improved
Healthy Ageing Project • In partnership with Age UK Bromley • 3 years funding from Sport England • Peer Health mentors recruited and trained = Primetime Buddies
Primetime Buddies in action • Tess had trouble learning a routine and felt everyone was looking at her, she enjoyed the class but was not confident. The Buddy offered encouragement and reassurance. Tess is still attending. • Christine (a deaf lady) wanted to try zumba gold but was not sure she would be able to manage. A Buddy offered to attend with her. Christine is still attending the class. • Gladys is registered blind and staff arranged for her to be met by a Buddy. Help was offered and new classes were tried. Gladys now attends regularly. • Lilian has a son with Alzheimer’s and was looking for ‘company and a life’. She was met by a Buddy on her visit, attended a class and the next day found herself on an outing to Brighton with our Primetimers. Feedback “I can’t believe the friendly welcome I’ve received, I was meant to come in today wasn’t I”
What impact have we seen? • Increase in attendances by older people • Increase in the number of older people who are members • Increase in outreach activity • Increase in organised social activities Big Dance Primetime Line Dancing
Mytime Health in Bromley Fresh Start HeartSmart Lite 4 Life • 326 Referrals • 90% patient satisfaction • 1200 Referrals • 90% patient satisfaction
Older People’s Services beyond Bromley Provide variety of targeted healthcare & lifestyle services for older, frailer, more vulnerable adults in areas of health inequalities