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New/Social Media in Business Education

New/Social Media in Business Education. Dr. Stephan Brady Penn State University. New Social Media and Social Networks. What IS it?. “New media = forms of media over which the user has as much input as the publisher; i.e., users *are* publishers.” gpittman , Twitter. Interactive.

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New/Social Media in Business Education

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  1. New/Social Mediain Business Education Dr. Stephan Brady Penn State University

  2. New Social MediaandSocial Networks What IS it? “New media = forms of media over which the user has as much input as the publisher; i.e., users *are* publishers.” gpittman, Twitter Interactive Communities Web (2.0?) Digital http://en.wikipedia.org/wiki/New_media

  3. New Media at Penn State Digital Commons Initiative “The Digital Commons is a university-wide initiative to help enrich students’ educations by creating digital content for their coursework.” “…provide all campuses within Penn State with a common set of computing tools, a common set of support materials, and a common set of opportunities to create digital media of all kinds.” The Digital Commons is a university-wide initiative to help enrich students’ educations by creating digital content for their coursework. The Digital Commons will provide all campuses within Penn State with a common set of computing tools, a common set of support materials, and a common set of opportunities to create digital media of all kinds. The Digital Commons will also help educate faculty, staff, and students on the appropriate uses of digital media. “The Digital Commons will also help educate faculty, staff, and students on the appropriate uses of digital media”.

  4. Podcasting http://www.dukenews.duke.edu/2007/05/images/ipod08204_036.jpg

  5. What exactly is • Audio files • Collection of created episodes • Subscription available through internet subscription protocol called “RSS” a Podcast? http://www.aaronovadia.com/clients/photoshopit/display/rss_icon.jpg

  6. Roots of Podcasting • Term Podcasting • Mix of iPod and Broadcast • Acronym for “Portable on Demand” • Convenience • Automatic: Update, new episodes • Portability: Listener plays it when and where they want.

  7. It’s all Techies, right? • Portable means popular • 840,000 listeners in 2004 • 3.7 million in 2008 • 14.5 million listen to streaming audio • 56 million by the end of the decade • Listening to what? ANYthing! http://www.rajar.co.uk/docs/news/2008_07_podcasting_listening_survey.pdf

  8. Podcasting is… • Targeted • Distributed • Specialized • Low Cost Marketers are able to reach specific audiences with their message

  9. Podcasting in Education Students are “DigitalNatives” They Live in the Web 2.0 world Reach students anytime, anywhere, where theyare!

  10. Podcasting in Education Universities are stepping out— exploring the realm of the possible Arizona State University Bowdoin College Concordia Seminary Duke Michigan Tech University MIT NJIT Otis College of Art and Design Pennsylvania State University Queen’s University Seattle Pacific University Stanford Texas A&M UC Berkeley UMBC University of South Florida

  11. Podcasting in Education http://podcasts.psu.edu

  12. Podcasting in Education • Translation • Recording what you do Lectures Reviews Office Hours Solutions

  13. Podcasting in Education • Transformation! Bringing people, ideas, and content to the classroom student classroom Blending content with delivery Guests Class Projects Special Editions

  14. The Voice of the Students • Podcasts are new and different • More Precise, structured arguments • Less room for filler and useless words Miles Buttrill

  15. The Voice of the Students • Answers anytime, any number of times • Creative allowances • Technology & the business environment Mary Hennemann

  16. A Cautionary Note • Improve the educational content? • Free up the educators to focus on content rather than process? • Enable students to grasp the information in a better/faster/cheaper way? My 3 simple questions. Does Technology:

  17. Where can you find me? • Visit my sites • Itunes.psu.edu • SCToday.net (SC Forums, and podcasts) • Thefathersonchats.com • Theprofessornotes.com Email: spb7@psu.edu Or call: 717-610-0441

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