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Premiere Marketing for New Lexus Model in Detroit Car Show

Your role involves advertising and marketing the unveiling of a new Lexus model at a car show in Detroit. Responsibilities include buying commercial time on television, researching the target audience, and handling media relations and licensing activities.

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Premiere Marketing for New Lexus Model in Detroit Car Show

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  1. Sports and Entertainment Marketing 1 Objective 1.03

  2. A person responsible for matching up corporations with events that reach their target market has a career in: A. sponsorship management B. sales promotion C. hospitality D. advertising sales

  3. A. sponsorship management

  4. You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility: A. Researching the target audience B. Conducting test drives C. Taking ticket orders D. Buying commercial time on television

  5. D. Buying commercial time on television

  6. Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization: A. Promotions B. Advertising C. Media relations D. Community relations

  7. C. Media relations

  8. Which of the following marketing activities involves responsibility for a sport organization's licensing activities: A. Community relations B. Public relations C. Sales D. Merchandising

  9. D. Merchandising

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