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CONTINUOUS CANDIDATES

CONTINUOUS CANDIDATES. What They Are & What You Need To Do To Keep Up With Them. Presented By. Andrea Davey General Manager andrea.davey@scouttalent.com.au (07) 3330 2543. Alexa Littleton Team Leader of Recruitment Advertising alexa.littleton@scouttalent.com.au (07) 3330 2588.

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CONTINUOUS CANDIDATES

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  1. CONTINUOUS CANDIDATES What They Are & What You Need To Do To Keep Up With Them

  2. Presented By Andrea Davey General Manager andrea.davey@scouttalent.com.au (07) 3330 2543 Alexa Littleton Team Leader of Recruitment Advertising alexa.littleton@scouttalent.com.au (07) 3330 2588 Holly Taylor Employer Branding Specialist holly.taylor@scouttalent.com.au (07) 3330 2545

  3. Housekeeping If you have a question, type it into your GoToWebinar Action Pane and we will answer them it the end! We’ll e-mail you the webinar slides/recording afterwards There’s a special offer at the end – worth sticking around for!

  4. Q1: What are continuous candidates?

  5. Jobseekers who are constantly on the lookout for the next opportunity… either by actively searching and applying for jobs… or seriously thinking about a career change

  6. ACTIVE PASSIVE ( ----------------------------------------- CONTINUOUS CANDIDATES ------------------------------------- ) ACTIVE ‘PASSIVE’

  7. Q2: How can I identify a continuous candidate?

  8. Who are they? • Predominantly Millennials & Gen Ys • (Ages 18 – 35) • More likely to express dissatisfaction • More likely to apply for jobs regularly • What matters to them? • Career advancement • Leadership opportunities • Professional development • Purpose & satisfaction

  9. Q3: Why should hiring managers care about continuous candidates?

  10. Continuous Candidates will make up 1/3 of the workforce by 2020 (in less than 2 years!) As the candidate market shifts, recruitment strategies need to shift!

  11. Q4: How can I attract continuous candidates?

  12. Database Searches • Personalised Messaging • Targeted copy • Talent Pooling – Candidate Marketing • Social Media

  13. Q5: How can my Employer Brand Influence this?

  14. Leading employers are responding to these shifts in the candidate market… on brand! • By approaching recruitment in the same way they approach customers - by adopting a marketing mindset. • By creating a strong employer brand to set them apart from their competitors as an employer of choice. • Recruiters who represent a strong employer brand are twice as likely to receive responses from candidates they contact.

  15. Q6: How did you help Employment Office attract continuous candidates?

  16. Project managed by Using :Engage Client’s Goals: • To improve the quality of candidates applying for, and being hired for sales roles. • To educate potential candidates on the commercial demands of the organisation. • To reduce the overall recruitment costs by maintaining an engaged, high quality talent pool.

  17. Advanced Search

  18. Advanced Search

  19. Segmentation

  20. Q7: What specific strategies did you employ?

  21. Personalised Messaging & Targeted Copy

  22. Personalised Messaging & Targeted Copy

  23. Q8: How do I know if my candidate marketing campaign has been successful?

  24. Summary • Continuous candidates affect all recruiters in all industries. • You must adjust your recruitment strategy to keep up with them. • There are simple strategies that you can employ to attract and retain such candidates. • Employer Branding is at the heart of these strategies. • Technology, such as Scout Talent:Engage, can enable you to employ such strategies by giving you all the tools you need.

  25. Questions? Still have questions post-webinar? Send your queries to: marketing@scouttalent.com.au

  26. Special Offer Keen to discover what you can do today to get going? Book in for a personalised 30-minute consultation with Holly and our Employer Branding team to: Discuss your current employer brand and how you can leverage it to attract continuous candidates. Be offered strategies relevant to your organisation, including specific email content for you to use. Have a closer look at Scout Talent:Engage

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