1 / 18

Methodology

Methodology. Bi-partisan research team of Public Opinion Strategies and Fairbank, Maslin, Maullin, Metz & Associates. 1,600 telephone interviews with actual 2012 voters throughout Ohio, Iowa, Virginia and Colorado (400 each).

jock
Download Presentation

Methodology

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Methodology • Bi-partisan research team of Public Opinion Strategies and Fairbank, Maslin, Maullin, Metz & Associates. • 1,600 telephone interviews with actual 2012 voters throughout Ohio, Iowa, Virginia and Colorado (400 each). • Statistically valid sample with margin of sampling error +4.9% at the 95% confidence interval for each state. • Interviews conducted November 7, 2012. • Interviews were conducted on traditional land lines and on cell phones.

  2. Key Finding #1 Energy was an important issue for many voters’ decision for President – on par with foreign policy and more so than abortion.

  3. A majority of 2012 voters in these four swing states said energy was very important in their vote decision. Energy “Very Important” Issue By State

  4. Key Finding #2 Voters want to see cleaner energy encouraged in their state.

  5. Voters were asked which two or three energy sources they would encourage in their state. “Which two or three of the following sources of energy would you most want to encourage the use of here in _____?” • Natural gas • Coal • Solar power • Wind power • Oil • Energy efficiency • Nuclear

  6. Solar, wind and natural gas are tops in all four states. Wind dominates preferences in Iowa. By Combined Choice

  7. Key Finding #3 Obama’s energy position held slightly more appeal.

  8. More than three-in-five in every state say that there was a clear difference between the candidates in their position on energy. “And do you think there was a clear difference between the candidates on this issue, or would you say there was little difference in their views on this issue?”

  9. Pulling from the candidates’ web sites, we simulated their positions on energy and asked voters in these states with whom they agreed more. “I'd like to read you a short summary of some of the two presidential candidates' positions on energy and please tell me which one you agree with more…” Barack Obama says he has taken steps to move us toward energy independence and create an economy that's built to last. He's been a strong supporter of domestic energy production proposing more offshore drilling, has made historic investments in clean energy technology, and has nearly doubled fuel-efficiency standards for cars and light trucks. He says that because of the progress we've made, our dependence on foreign oil is the lowest it's been in 16 years. Mitt Romney supports taking advantage of North America's oil, gas and coal reserves to create three million new jobs, increase tax revenue, achieve energy independence by 2020, and lower energy prices for American families and businesses. He says we should have a more rational approach to regulation and have a government that facilitates private sector development of new energy technologies, rather than picking energy winners and losers.

  10. Voters stay fairly divided with the strongest preference for Obama’s position in Iowa. “I'd like to read you a short summary of some of the two presidential candidates' positions on energy and please tell me which one you agree with more…”

  11. Key Finding #4 Going forward, voters in these states support candidates who espouse policies that would transform America’s energy landscape.

  12. There is strong agreement to transition toward cleaner energy sources in each state. “And do you agree or disagree that … rather than using more coal, we should move toward cleaner sources of energy.” +57% +51% +51% +44%

  13. These swing state voters are significantly more supportive of a candidates who advocates shifting to cleaner energy sources. “I'm going to read you some possible positions on energy that some candidates in ____ could take in the future. For each one, please tell me whether you would be more likely or less likely to vote for a candidate who held that view or took that position…” “Encourages policies to transition away from coal and toward more natural gas and renewable energy for electricity production.” 47% Much More 44% Much More 42% Much More 36% Much More

  14. There is strong intensity of support in all of these states for a candidate who advocates continued public funding of development of cleaner energy. “Supports continuing government investment in the development of cleaner energy sources.” 43% Much More 49% Much More 46% Much More 49% Much More

  15. Voters are just as supportive of a candidate who advocates for a strong renewable energy standard. “Supports requiring utilities to get a greater share of their electricity from renewable sources, like wind and solar power.” 48% Much More 49% Much More 44% Much More 39% Much More

  16. The Bottom Line • Energy was an important factor in determining the choice of candidates in this November’s election in these four swing states. • Voters say they heard about the candidates’ positions on energy; perceived a clear difference between them; and weighed energy’s importance about equally with issues like abortion, taxes or foreign policy. • Voters overall and the critical sub-groups of swing voters that tend to determine elections in these states express a strong preference for making a transition to renewable energy for their state’s future. • While many voters stand in agreement with the candidate for whom they voted, many key swing groups backed Obama’s energy policy in this election. • Voters overwhelmingly say that they want their state to move toward more use of renewable energy. • These swing state voters indicate a clear preference to vote for candidates who will back policies and public investments to encourage more use of renewable energy.

  17. DAVID METZ 1999 Harrison St., Suite 1290Oakland, CA 94612Phone (510) 451-9521 Fax (510) 451-0384 Dave@FM3research.com LORI WEIGEL 17145 West 62nd Circle Golden, CO 80403 Phone (303) 324-7655 Fax (303) 433-4253 lori@pos.org

More Related