1 / 27

Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

Web 2.0: The Future of the Internet and How It Affects You As a Project Manager. Presented by: Meredith Zachritz, Director of Product Management Journyx, Inc. Today’s Agenda - Introduction - Web2.0 - Why It’s Important - Examples of Web 2.0 Developments

jock
Download Presentation

Web 2.0: The Future of the Internet and How It Affects You As a Project Manager

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web 2.0: The Future of the Internet and How It Affects You As a Project Manager Presented by: Meredith Zachritz, Director of Product Management Journyx, Inc.

  2. Today’s Agenda - Introduction - Web2.0 - Why It’s Important - Examples of Web 2.0 Developments - How It Affects Project Managers - Q & A Participation during the presentation is welcome.

  3. My Background - MBA from University of Texas - 12 yrs in product mktg & software release mgmt - 8 yrs launching & managing products for Journyx

  4. What is Web 2.0? - Community-based – we create the content - Richer user interface - Componentized and pluggable - Web-based (services, not software)

  5. Why should you care? Web2.0 enables businesses to: - Connect/dialogue with customers/prospects - Offer coupons & increase sales - “Test the waters” with new ideas - Give the company a human side people can relate to - Share company news & updates - Promote branding - Use apps in conjunction with each other for maximum benefit - Perform competitive research & monitor industry

  6. It is said that if a frog is placed in boiling water, it will jump out… …but if it is placed in cold water that is slowly heated, it will never jump out.

  7. Twitter Tools - TwtQpon (twtqpon.com) - create exclusive deals for products/ services & share them with followers - Twitbacks (twitbacks.com) - free backgrounds for customized branding - Tweetdeck (tweetdeck.com) - integrate Twitter with other social media apps like Facebook & LinkedIn - TweetBeep (tweetbeep.com) - get alerts to keep track of what is being said about your company, products, etc. (Dell claims that Twitter has made them $1 million in revenue over the last year and a half!)

  8. Facebook Tools - Create a page for your business - Facebook Connect (developers.facebook.com/connect.php) - “APIs for developers that let users bring their identity and connections everywhere.” - Purchase Facebook Ads (facebook.com/help/?page=409) - Join Facebook Networks (facebook.com/help/?page=799) - Use Facebook Business Apps -(http://mashable.com/2009/01/22/business-facebook-apps/)

  9. LinkedIn Tools - Answer questions in your area of expertise to increase exposure:(www.linkedin.com/answers) - Purchase LinkedIn Ads:(https://www.linkedin.com/directads/start) - Use LinkedIn to generate prospect lists or to research companies - Use LinkedIn connections to get introductions to key people • Join groups and send direct messages • Pose questions to your entire network for greater visibility • Post news stories and start discussions • Schedule lunches and make contact face to face

  10. How can Web 2.0 help Project Managers? - Communication – project blogs, wikis - Instant messaging – Twitter, chat - Customized social networks – ning.com, wackwall.com(e.g. Salesforce's new app, “Chatter”) - Mind mapping for brainstorming – mindmeister.com, mindomo.com, mind42.com - Collaboration - Google docs & calendar, slideshare.net

  11. Voice Integration - Call Jott - “Who do you want to Jott?” - “Myself.” - “Beep” - “Curt, I loved your speech. You are a complete genius.” - Hang Up

  12. Voice Integration We’re working on entering time this way…

  13. Eclipse Visual Studio Hosted 6th Server Other IDE Enterprise Systems • Analytics on Demand: • Project • Person • Activity • Technology

  14. Mashup & Integration

  15. Browser Mashups /Plugins

  16. How Web2.0 Changes Projects - More stakeholders - Mashups introduce risks - Programmers want to write the latest stuff - Execs see new biz models and want some - Blogs/Wikis for project communication - IT is losing control

  17. Dangers of Web2.0 Employees have access to Twitter, Facebook, etc. & can potentially damage your company by: - Revealing confidential information (Congressman Peter Hoekstra tweeted his arrival in Baghdad during a secret Congressional delegation trip to Iraq.) - Acting inappropriately (e.g. ranting, public fights with others, “astroturfing,” the Domino's disaster) IBM & others have instituted social media policies to prevent this.

  18. Web3.0: A Mobile Era Flash, cloud computing & other technology has come to the smartphone Specific apps for IT provide: - Analytics - Network tests - Remote workstation access - Threat-monitoring - Bandwidth evaluation

  19. P5 - Per Person, Per Project ProfitabilityTM Chaos Overcommit, processes abandoned in crisis, can't repeat past success. Transition Track project labor hours on all projects – basic costs/ schedules visible to management. Structure Track time/rates and expenses on all projects – complete direct costs known. System Allocate indirect costs. Order Integrated with CRM or accounting systems, AKA Nirvana.

  20. Q & A

  21. Don't just plan... execute! (800) 755-9878 (512) 834-8888 WWW.JOURNYX.COM 9011 Mountain Ridge Dr. Travis Building, Suite 200 Austin, TX 78759

More Related