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Flight attendant salaries. Where do they fit on the matrix?. Strategic Advantage. A uniqueness perceived by the customer. Low cost position. Overall Cost Leadership. Differentiation. Industry-wide – Broad Scope Particular Segment – Narrow Scope. Strategic Target. Focus Low Cost.
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Flight attendant salaries Where do they fit on the matrix? Strategic Advantage A uniqueness perceived by the customer Low cost position Overall Cost Leadership Differentiation Industry-wide – Broad Scope Particular Segment – Narrow Scope Strategic Target Focus Low Cost Focus Differentiation Porter (1982)
Service Line Reporting 2 Gastroenterology Bubble size corresponds to total spend of specialty Plastic Surgery 1.5 Genito-Urinary Medicine Rheumatology Relative* size of specialty Paediatrics 1 Neurology Gynaecology Obstetrics Clinical Haematology T&O 0.5 Geriatric Medicine Endocrinology General Surgery Dermatology General Medicine Ophthalmology Cardiology 0 -40 -30 -20 -10 0 10 20 30 40 50 60 EBITDA margin *compared to national average for an acute trust Monitor (2007)
So much for a quiet drink… Fruit machine income generates 33% of profits at JD Wetherspoon FT 19 March 2007
Topics for board discussion 2 • Improve cost position • operational issues • investigate reason for losses • keep volume • Benchmark setter • keep staff happy • keep commissioners happy 1.5 Relative size of specialty 1 • Re-assess economics • increase volume? • cut costs? • service rationalisation? • find partner? • subsidise? • maximise synergies • Potential growth • talk to commissioners – add activity • negotiate local prices 0.5 0 -40 -30 -20 -10 0 10 20 30 40 50 60 EBITDA margin
How is your specialty positioned for service line management? HSJ 24 March 2011
Planning is an unnatural process; it is much more fun to do nothing. The nicest thing about not planning is that failure comes as a complete surprise, rather than being preceded by a period of worry and depression. Sir John Harvey Jones
Cunning plan… To do this, we have developed a cunning plan: the essence of which is flexibility Evening Standard, 11 March 2011
Cascading strategy – causal relationship Why Mission Vision Objectives Key result areas Board What Crafting Strategies How What Initiatives / Actions How Operations Frontline
There’s a difference between strategic management and operational management. They were good at the former and not that latter. US-based Cadbury investor, noting that the company constantly restructured FT 13-14 March 2010
Cascading strategy – causal relationship Why Mission Vision Objectives Key result areas Board What Crafting Strategies How What Initiatives / Actions How Operations Frontline
Roger Annies – going rogue Postman suspended Sept 2006 for telling customers how to stop junk mail; reassigned indoors "As you will have certainly already noticed, your postman is not only delivering your mail; he/she also has to deliver some (anonymous) advertising material called door-to-door items. For the near future, Royal Mail plans to increase your advertising mail. This will mean a lot more unwanted post in your letterbox. You may be interested in reducing your unwanted advertising mail and reduce paper usage in order to help save the environment. If you complete the slip below and send it to the Royal Mail delivery office, you should not get any of the above mentioned unwanted advertising." 4 weeks after leaflet, 200,000 people had signed up to Mailing Preference Service
Cascading strategy – causal relationship Why Mission Vision Objectives Key result areas Board What Crafting Strategies How What Initiatives / Actions How Operations Frontline
You can’t use up creativity. The more you use, the more you have. Maya Angelou Author and civil rights activist