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“Pharming” for Successful Visual Appeal

“Pharming” for Successful Visual Appeal. Alec Wilhelmi Eng. 250 10/8/12. http://proteinsindia.com/purchase/musclepharm. Muscle Pharm. “The Athlete’s Company” Sports nutrition s upplements Protein & recovery d rinks Pre-workout e nergy & fat l oss p roducts Denver, CO

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“Pharming” for Successful Visual Appeal

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  1. “Pharming” for Successful Visual Appeal Alec Wilhelmi Eng. 250 10/8/12 http://proteinsindia.com/purchase/musclepharm

  2. Muscle Pharm • “The Athlete’s Company” • Sports nutrition supplements • Protein & recovery drinks • Pre-workout energy & fat loss products • Denver, CO • Ad layout, Celebrity Endorsement, Motivation Theme http://www.hotstocked.com/article/4992/muscle-pharm-corporation-otc-mslp-fights-for-the.html

  3. Ad Layout • Attention to detail • Black & white • Color in select areas • Text placement • Visual pattern • Answers questions • Who? What?

  4. Celebrity Endorsement • Joey Porter • NFL Linebacker • Appeal to Authority • + Fallacy use • Credibility • Brand Image • Elite Athletes

  5. Motivation • Key ingredient in physically active • Passion & emotion • “Confidence Built Here” • Connects MP with confidence

  6. Conclusion • Ad layout, celebrity endorsement, motivation • Formula for success • Goals of advertising • Hold viewers attention, visual sales pitch • “The Athlete’s Company” http://www.prometeus.nl/New-at-Prometeus-MusclePharm/en/news

  7. Works Cited • Muscle Pharm. Advertisement. BodyBuilding.com. BodyBuilding.com, LLC, n.d. Web. 23 Sept. 2012.

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