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Career Appendix

Career Appendix. RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition. BERMAN EVANS. Opportunities in Retailing. As owner of a retail business As a retail employee. Ownership. Three-quarters of retail outlets are sole proprietorships

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Career Appendix

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  1. Career Appendix RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition BERMAN EVANS

  2. Opportunities in Retailing • As owner of a retail business • As a retail employee

  3. Ownership • Three-quarters of retail outlets are sole proprietorships • Many of today’s retail giants began as independents • Wal-Mart • J.C. Penney • Kmart • Filene’s • McDonald’s

  4. Getting Your First Position as a Retail Professional • Search for Opportunities • Prepare for Interviews • Evaluate Options

  5. Searching for Career Opportunities in Retailing • Do not “place all your eggs in one basket” • Be serious and systematic in your career search • Use directories with lists of retailers and current job openings • Careers in Retailing • RetailManager.net • RetailRecruiter.com

  6. Searching for Career Opportunities in Retailing_2 • Rely on the “law of large numbers” • It may take 10-20 contacts to retailers to get 2-4 interviews • Make sure your resume and accompanying cover letter highlight your best qualities • Show your resume to at least one professor

  7. Preparing for the Interview • Adequately research each firm • Anticipate questions and plan general responses • Treat every interview as if it is the most important one • Be prepared to raise your own questions • Dress appropriately and be well groomed • Verify the date and place of the interview • Have a pen and pad available to record information after the interview is over • Write a note to the interviewer within a week

  8. Evaluating Retail Career Opportunities • What activities do you like? • What are your personal strengths and weaknesses? • What are your current and long-term goals? • Do you want to work for an independent, a chain, or a franchise operation? • Does the opportunity offer an acceptable and clear career path? • Does the opportunity include a formal training program?

  9. Evaluating Retail Career Opportunities_2 • Will the opportunity enable you to be rewarded for good performance? • Will you have to relocate? • Will each promotion in the company result in greater authority and responsibility? • Is the compensation level fair relative to other offers • Can a good employee move up the career path much faster than an average one? • If owning a retail firm is a long-term goal, which opportunity is the best preparation?

  10. For More Information • The website offers • Tables describing 35 selected positions in retailing • Career paths for Bon-Ton, Sherwin-Williams, and Walgreens • Advice on resume writing, interviewing, and internships • Information from the Occupational Outlook Handbook • Links to retailer and popular career websites

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