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Social Marketing

Social Marketing. SEO, Social Networking, and Content Marketing. Overall Goals/Strategy. End-goal is to create leads. Draw people to our website, where they see what we do, how to contact us Social Marketing is NOT about advertising, a sales pitch, or a selling proposition

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Social Marketing

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  1. Social Marketing SEO, Social Networking, and Content Marketing

  2. Overall Goals/Strategy • End-goal is to create leads. • Draw people to our website, where they see what we do, how to contact us • Social Marketing is NOT about advertising, a sales pitch, or a selling proposition • Users have large amount of control over what they consume • Social Marketing is about adding value • Relevant, Useful, Interesting, Shareable content

  3. Social Marketing Plan • Blog is home base • 95% of our activity links back to our blog, hosted on our company website • Commentary/Summary of other news articles & blog posts • Make use of other people’s ideas & insights • Search: Find news article or blog post, save it using Diigo • Create: Write blog post about saved content • Share: Post it to LinkedIn, Twitter, Google+, and FB using content sharing & scheduling app • Amplify: Share it to original authors, official Twitter accounts, LinkedIn groups, Google+ communities • Social marketing activities integrate with SEO efforts • Link building • Fresh, updated content

  4. Additional Components • Email Marketing (Mail Chimp) • White Papers • Infographics • Invitations to Events • Advertising/Featuring on Industry Knowledge Sites & Forums (ITUnity) • Case Studies • Blog Articles

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