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latitude-gallimard CONTACT

E-tourisme – a tool for the visibility of territories. www.latitude-gallimard.com CONTACT Info: Christoph Maier /christoph.maier@promonte-aem.net +33 (0) 4 79 71 50 16 Production: Juliette Leygues / jleygues@latitude-gallimard.com / +33 (0)6 60 63 67 24. What is EU-Latitude?.

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latitude-gallimard CONTACT

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  1. E-tourisme – a tool for the visibility of territories www.latitude-gallimard.com CONTACT Info: Christoph Maier /christoph.maier@promonte-aem.net +33 (0) 4 79 71 50 16 Production: Juliette Leygues / jleygues@latitude-gallimard.com / +33 (0)6 60 63 67 24

  2. What is EU-Latitude? County, village or region High quality online publishers Scope: European Discoverers Gallimard, El Pais Viajero, Atlas, Touring Editore. Short stays , looking for à la recherche de l’authenticity Multimedia content Web sites, contents for PC or cell phones) e-TEN: market orientated A public private partnership between publishers and Tourist Authorities The goal : Upgrade of European “territoires”

  3. Le territoire au centre To value resources of territorial diversity The demand of authenticity The offer of originality Built heritage, history, natural sites, territorial “ambassadors” , hospitality, activities: territorial originality. Search of diversity, discovery, authentic experience EU-Latitude: visibility for authentic territories

  4. The starting point: Latitude Gallimard www.latitude-gallimard.com

  5. How it works: EU Latitude sites describe and help to prepare the stay. Thus they are complementary to the paper guides used on the site. The lure of diversity Territorial diversity is the raw material for discovery EU Latitude: update Local tourist authorities are involved into the publisher’s platform. Your contents can be updated in real time. EU Latitude, before the guide

  6. Collaboration with the Tourist Authorities 1/ the needs of the territory Everything depends on the Tourist Authorities’ intimate knowledge and specific strategy 2/ A strategic guidance The publishers give recommendations based on the expectancies of the community of discoverers. The search of Synergies between territory and expectations in order to optimize the communication about the territory. 4/cooperation with Publishers in order to choose and to promote territorial resources 5/ implementation by information professionels a publishing committee in order to select the themes and key aspects Our on site staff are multimediajournalists. They colaborate with the publishing committe and the TA’s. 3/ The search of synergies

  7. Example “Nuggets” Homepages

  8. Exemple for on-site guidance 3/ Audio guide for mobile MP3 – free or pay version 1/ multimedia guide multimédia on Pocket PC 2/ mobile phone

  9. an offer according to your needs A modular concept A seasonal highlight on the touristic offer For anyterritory at any scale: urban, natural, regional, local Nuggets – the best and the most attractive as original proposals Thus we can propose a modular offer according to your expectations as the 3 examples right hand. “City” format -> Dynamic An online city magazine with an event focussed follow up Monthly update “Region” format–> a spiritual supplement A regional webzine based on regional discoveries with publishing animation – weekly update Video and audio upgrade upon request Possible as an add-on to any format “Area” format -> spot on...

  10. Format: ideas for a stay une offre dédiée et déclinée à vos besoins une offre dédiée et déclinée à vos besoins

  11. Format: practical guide une offre dédiée et déclinée à vos besoins une offre dédiée et déclinée à vos besoins

  12. Format: practical guide une offre dédiée et déclinée à vos besoins une offre dédiée et déclinée à vos besoins

  13. Format: adaptation of contents une offre dédiée et déclinée à vos besoins une offre dédiée et déclinée à vos besoins

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