Alex Waldrop President & CEO National Thoroughbred Racing Association

1. Alex WaldropPresident & CEO National Thoroughbred Racing Association

2. NTRA Mission • Increase the popularity of horse racing in North America • Improve the economics of racing for industry stakeholders

3. NTRA Strategy • Marketing • Advocacy • Communications • Integrity

4. NTRA Funding • Member dues • Program fees • Check off program • NTRA Advantage

6. NTRA Advantage Sales • Total sales of over $387 million since 2002 • Annual sales have increased yearly from $14 million to over $116 million • 2008 will likely to show declines

7. NTRA Advantage Sales Total in millions

8. NTRA Member Savings • Total savings of over $55 million since 2002 • Annual savings have increased yearly from $2.4million to over $17million

9. Member Savings Total in millions

10. Why NTRA Advantage Works • Leverages purchasing power to attract sponsors • Delivers real savings to the industry • Pays sales development fees to NTRA • Partners with other equine associations • Adapts for end users

11. How NTRA Advantage Works • Employs ten sales representatives in North America • Services other equine associations • Reaches over 1 million members worldwide • Displays partner deals at industry events • Advertises partner deals in 20+ publications

12. Equine Partners

13. NTRAAdvantage Partners • Tied to sales results not rights fees • Based on pay for performance • Support NTRA events and programs

14. NTRA Advantage Revenue • Total revenue of over $34million since 2002 • Annual revenue have increased yearly from $1.2million to over $7 million

15. NTRA Advantage Revenue Total in millions

16. NTRA Advantage Partners