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SEO Design

SEO Design Lyndsay Walker Web Analytics & SEO Coordinator WestJet Webmaster World PubCon December 5, 2007 – Las Vegas Just kidding! Slide 1 of 87 Who am I? Creating web sites since 1997 SEO for three years In-House Pharmaceutical Payday Loans Travel Consulting

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SEO Design

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  1. SEO Design Lyndsay Walker Web Analytics & SEO Coordinator WestJet Webmaster World PubCon December 5, 2007 – Las Vegas Just kidding! Slide 1 of 87

  2. Who am I? • Creating web sites since 1997 • SEO for three years • In-House • Pharmaceutical • Payday Loans • Travel • Consulting • Critique web sites for SEO friendly design • Offer SEO trips and training if requested • Partner with other agencies, providing SEO services

  3. Who am I? • Creating web sites since 1997 • SEO for three years • In-House • Pharmaceutical • Payday Loans • Travel • Consulting • Critique web sites for SEO friendly design • Offer SEO trips and training if requested • Partner with other agencies, providing SEO services

  4. Who is WestJet? • Canada’s leading low-cost airline • Founded in 1996 • Based in Calgary, Alberta • Over 70 Boeing Next-Generation 737s • 45 Destinations • 26 Canadian • 12 US (including Hawaii and Las Vegas) • 7 International • 70% of bookings come through WestJet.com • WestJetVacations.com

  5. Where do I start? • Design for your visitors • Clear navigation • Avoid Flash • Images vs. Text • DIVs are your friend! • Use your stats • Designing for a browser • Landing pages

  6. Must Haves! • Title tag • Description tag • Header tags • Strong code-to-content ratio • External JavaScript and CSS • DIVs vs Tables • Don’t forget your keywords! • Links

  7. Examples • http://www.westjet.com/sale_offers/las_landing.html • http://www.westjetvacations.com/content/destinations/mazatlan.html

  8. Inadvertent SEO • The forgotten “don’t” • Publishing before you’re ready • Don’t underestimate the power of linking • Published content • Case Study: Red River Ex Married on the Midway

  9. Thanks for your time! Lyndsay Walker lwalker@westjet.com

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