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INDIA Similar administrative heritage Similar judicial system English as the official language Similar education model 1.1 Billion People .1 = 25 Times New Zealand's Population 275 Times New Zealand’s population Middle class same size as the population of USA
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Similar administrative heritage • Similar judicial system • English as the official language • Similar education model
1.1 Billion People • .1 = 25 Times New Zealand's Population • 275 Times New Zealand’s population
Middle class same size as the population of USA • Biggest milk producer in the world • 10 million new cell phone connections per month
2010 Commonwealth Games • 6% growth • 8-9% growth aspired to
India China Dictatorship Aging population Growing Chinese Export market Free Trade Agreement • Democracy • Young population • Growing • English • Domestic market • Negotiating Free Trade Agreement
India system is bureaucratic • Public procurement market can be difficult • Privately financed projects tend to be less bureaucratic and decisions are made faster
JVs are required in many sectors to be able to enter the market • Corruption exists but can be handled at arms length • IP laws are in place in India • Best practice exists ….. In concept
Need to hire a local manager/ country representative or agent who is well connected, of a high social status and is well educated. • The agent does not necessarily require knowledge of the product/service. Being well connected is the key.
Make a long term commitment to India • Take India, one geographic region at a time