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Team 8 Fan Scout Analysis

Team 8 Fan Scout Analysis. Eugene Fedotoff Cynthia Kohn Michael Lemasters Mia Pesce Julie Toft Justin Zwick. Areas of Interest. Sarah and Allison Cheerleading and Ballet Attend sporting events that friend’s play Support teams that don’t have cheerleaders Elena and Christine

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Team 8 Fan Scout Analysis

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  1. Team 8Fan Scout Analysis Eugene Fedotoff Cynthia Kohn Michael Lemasters Mia Pesce Julie Toft Justin Zwick

  2. Areas of Interest • Sarah and Allison • Cheerleading and Ballet • Attend sporting events that friend’s play • Support teams that don’t have cheerleaders • Elena and Christine • Swimming and “Contact Sports” • Easton • Jeff • Going out to eat • Fast Food/ Max & Erma’s • Playing “Halo” on X-Box

  3. They all agreed… • Hanging out at friend’s houses • Movies • “Girls always make the decisions” • Otherwise bickering occurs (no one settles) • Depends on leader of friends • Best ideas and most connections • Older friends • Outgoing and loud friends initiate ideas • Leader often says… “This is what we’re going to do…”

  4. Who and How? • Go out in groups of 3-4 or 5-6 • Most friend’s drive and carpool • All willing to spend around $20 a night to go out • Ideas are thrown out on Thursdays • During lunch period and at practice • Over the internet • AIM is a widely used communication tool • Uses the internet at least once every two days • Full AIM buddy lists (200 person max)

  5. Views on Sports • Sarah and Allison • Don’t really follow professional sports • Attend high school games with friends; all other sporting events with family • Elena and Christine • Not baseball fans • “Baseball is like a Saturn” • Jeff • Football and Basketball are favorites • Watches OSU football every Saturday and OSU basketball

  6. They all agreed… • Follow OSU/ College Sports • “Ohio sports in shadows compared to OSU” • Enjoy Sports and Sporting Events • Loud/ Scream and Act Obnoxious

  7. Views on the Clippers • People don’t talk about the Clippers • Nothing is mentioned on the news • Advertisements are never seen or heard • Need to promote like the Destroyers • Prefer player recognition • “Know someone on the team” • Schedules and team rosters would help • “Give them a reason to go..” (free tickets) • Enjoy the atmosphere, not necessarily baseball part

  8. Why not the Clippers? • Wouldn’t be allowed to go to that area of town with friends • “Old, bad part of town” • Cooper Stadium • Least Favorite Thing seating set-up • Makes it difficult to “get into the game” • Most Memorable Thing Dime-a-Dog Night • Small • “People overestimate the price”

  9. Main Points • AIM is a HUGE communication tool • Most had full buddy lists • Group leaders and outgoing friends are IDEA generators • Girls make almost all decisions • All willing to spend an average of $20 a night • Columbus Clippers aren’t recognized • Most don’t know what a “Clipper” is • Bad area of town • Baseball isn’t a top sport to teens • More action and contact sports • Player recognition and line-up important

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