From where we can buy a diamond ring, online or from stores?

1. From where we can buy a diamond ring, online or from stores? Diamonds are Forever! We are glad to announce that you’re already a step closer in buying the perfect diamond ring for the special person. Buying the ring and preparing yourself for the proposal is a crazy exciting time for both of you. The excitement is so high that there are chances you can get caught up in the romance since buying the ring is considered to be an expensive but loving gift and you want to make sure you do it right! We are more than happy to help you with the essential tips to make the most out of this memorable moment of your life by choosing the perfect diamond ring without getting into any pitfalls. With so many questions going through you mind, we generally get questions from customers if buying online a good option since a large amount of transaction is involved. Furthermore, what about the authenticity of the diamond and the validating parameters for the diamond? Along with this, not everyone is comfortable shopping online. But the number of online users is increasing year-on-year. All the credit goes to the more user-friendly interface, ease of secure payments, EMIs, post sales return/exchange at a lower price! PRO TIP –Always check for discounts/ coupons and avoid shopping during peak times when the prices are high. In this guide we’ll cover – 1.Step by step guide to buy diamonds 2.Why you should buy online 3.Why physical stores are turning to online 4.Some hidden facts you should know

2. Step by step guide to buy diamonds If you are planning to go the online way then you’ll be presented with a lot of variations and without physically visiting shops to purchase the one which you find the most beautiful for your love. In case of diamonds, they are defined by color, cut, clarity and cut – combined as 4C. The price of the diamond varies as per the variations in the 4C characteristics. For example, a diamond with higher color value will be priced higher. Same theory is applicable to other characteristics as well. However, the prices increase exponentially as the carat weight of the diamond increase. Let me share a brief introduction to the 4C of a diamond – Color: The color ranges from D-to-Z. D being the whitest and the whiteness decreases as we move from D to Z. Color grades less than D are very rare. Cut: The cut of the diamond determines how well it unleashes its light making it to shine from all its corners. Clarity: Diamond clarity refers to the absence of inclusions and blemishes. Generally, these inclusions are not visible to the naked eye. Carat Weight:Diamond carat weight determines a diamond’s apparent size. Why you should buy online? Some people are generally anxious in buying diamonds and diamond jewelry online since it involves large amount of transaction not sure how secure is the online way. I am pleased to share with you that now there have a number of reputable online stores all over the world to cater to you needs. The online transactions are done under secure layer and a lot of options to choose from while scrolling through your mobile device! Still confused? Well, let me tell you - you can zoom into many times to see every detail of the diamond and

3. even make a custom ring online. O! I forgot to share with you that some online stores give you an option to choose the diamond and setting metal of your choice. Once done, you can select the ring size and can also add any engravings and that’s it! Not only this, these vendors have excellent return policies, so returning is never an issue if you don't like. What else? you can even go for an EMI if you are strongly inclined to the ring and that goes a little higher to your budget. Shipping works wonder. Shipping from these vendors are secure and they include insurance to every purchase made. And no need to mention that for safe drop-off and pickup ONLY reputed agencies are hired. What next? Go and check some online website for the variety of options available! PRO TIP –Diamond jewelry sold online is 30-40% cheaper compared to the jewelry shops as the way diamonds are sold, diamonds are less expensive for online vendors.Also, it saves the rent, staff salaries and interior decoration and maintenance expenses. Why physical stores still exist? From our past experiences, we have seen that not everyone is comfortable buying online. Some have an old age history of purchasing the jewelry from the trustworthy jewelers. The shift from offline to online stores has already started due to many factors as already discussed. But there is a sense of trust, comfort and satisfaction when you go to the store to make a purchase since you know the owners, staff and can physically touch the jewelry item you are going to purchase. Chances are you can hit a good deal at the physical store - good deal I mean the prices are competitive to the online stores, but you are more likely to fall in the sales trap. I am saying you should stick to online purchase only but you can get best price while shopping at your own pace. Still, if you are more comfortable shopping with the physical store, we have some recommendations for you. It’s always a good idea to investigate their credibility with local organizations. Confirm to see the certifications from various gemological organizations, and better would be if they provide any client references. Some hidden facts you should know

4. 1.Verify the certificate –The characteristics of a diamond can be summarized under 4C – Cut, Clarity, Carat weight and Color. Our naked eyes can no differentiate between .96 or .98 carat weight or a change in color and other parameters. It’s always a good idea to ask for the verified certificate for the diamond. PRO TIP – The difference between a diamond of 1.00 carat weight (whole weight) and 0.98 carat weight would be marginal but the prices for both of them would be higher. 2.Diamonds exists in 2 forms – Natural and Lab grown diamonds. Natural diamonds are the ones which comes directly from the mines whereas lab grown diamonds are the ones generated in the lab under high pressure and high temperature. Lab grown diamonds are much cheaper compared to natural diamonds and poses the same physical structure same as natural diamonds. Do keep this in mind while purchasing a diamond. 3.Diamonds shapes like round diamonds are expensive compared to other shapes. The reason is – around 40-50% of the rough diamond gets wasted while cutting the round diamond. The percentage decreases for other shapes thus making them cheaper compared to round diamonds. 4.Every certified diamond has a unique EAN/ certificate number which is unique throughout the world. 5.If you are going to make any adjustments to the ring then make sure to collect the leftover setting metal after the job is done. 6.Finally, always keep the bills and related certificates/ insurances with you safely as you may be required to reproduce them for any adjustments later on.