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Many entrepreneurs and startups are very enthusiastic about the rental marketplace idea since millions of users are using the marketplace as a daily part of their life. Also, billions of dollars are being transacted across the world and a huge sum of money is earned as commission fees by the marketplace owners. It triggered budding entrepreneurs to jump into this sharing economy stream.<br>For more info visit: https://www.rentallscript.com/online-marketplace-business-models/
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Find the right business model for your Marketplace
Different type of business models available in the marketplace are Commission-based ● Subscription – fee ● Listing fee ● Lead generation fee ● Freemium services ●
Commission-Based Commission based approach help owners to capture money and start gaining profit ● even at a very low level of activity. There are two types of commission-based fees ● fixed fees. ➢ variable fees. ➢ ➢
Fixed Fees: The fixed fee is a set of percentages charged by the marketplace owners from each seller and buyer. Variable Fees: The variable fees are adjusting according to the total amount of bill.
Subscription – Fee A subscription business model is the one in which customers pay a fixed amount of ● money on fixed time intervals. This method allows consumers to subscribe to the services for a monthly or yearly ● basis and earn a periodic subscription fee. One of the main advantages of the subscription model is steady monthly revenue and ● gives a recurring revenue and budget-friendly offers to the customers
Listing Fee The vendors have to pay the fees to list their offerings in the rental marketplace and ● the fees can be charged on a regular or premium basis. Another method is to charge listing fees for promoted ads and other such features. ● The listed fee strategy offers more chances for marketplace providers to earn high ● profits and guarantee for lots of visibility.
Lead generation fee This method gives a better value proposition than the listing method because the ● provider has to pay only when they get in touch with the potential customer. This is the way the marketplace gets revenue by charging the seller to get in contact ● with the customer.
Freemium services In any freemium services, the marketplace offers for free and charges the user for ● upgrades. There are two ways to implement the freemium services, either giving free charge ● and charge extra for upgrades or giving free as well as paid services. To make a freemium model work better, the model should look perfect for generating ● revenue with a high conversion rate.
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