MKTG 522 DEVRY Course Tutorial / Tutorialoutlet

1. MKTG 522 CourseTutorial For more course tutorials visit www.tutorialoutlet.com

2. MKTG 522 CourseTutorial MKTG 522 Complete Course Project (Marketing Plan) For more course tutorials visit www.tutorialoutlet.com Course Project - Final Marketing Plan Submission 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues

3. MKTG 522 CourseTutorial MKTG 522 Week 1 Course Project Marketing Plan Topic For more course tutorials visit www.tutorialoutlet.com Course Project This week, you will begin working on your Marketing Plan that is due in Week 7. Click on the Marketing Plantab in Course Home for the full details. Submit your Marketing Plan topic using the Marketing Plan Topic Form found in Doc Sharing. Please download and review the Marketing Plan Guide in Doc Sharing prior to beginning your

4. MKTG 522 CourseTutorial MKTG 522 Week 1 DQ 1 (Market Research) For more course tutorials visit www.tutorialoutlet.com Name the six steps in the marketing research process as discussed in the Kotler text. Why is it important to include all of these steps in the research process? Why is the first step the most important?

5. MKTG 522 CourseTutorial MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning) For more course tutorials visit www.tutorialoutlet.com Why is it important for a company to have a well written mission statement? What key points do you think need to be included in the mission statement? Should a mission statement also be a marketing tool?

6. MKTG 522 CourseTutorial MKTG 522 Week 1-7 All DQs For more course tutorials visit www.tutorialoutlet.com MKTG 522 Week 1 DQ 1 (Market Research) MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning) MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior) MKTG 522 Week 2 DQ 2 (Target Market Selection) MKTG 522 Week 3 DQ 1 (Branding) MKTG 522 Week 3 DQ 1 (Competitive Strategies) MKTG 522 Week 3 DQ 2 (Competitive Strategies) MKTG 522 Week 4 DQ 1 (Pricing Strategies

7. MKTG 522 CourseTutorial MKTG 522 Week 2 Course Project Marketing Plan For more course tutorials visit www.tutorialoutlet.com Course Project - Marketing Plan Submission #1 This week, your first draft of the Marketing Plan is due for review and feedback. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide 

8. MKTG 522 CourseTutorial MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior) For more course tutorials visit www.tutorialoutlet.com What are some of the factors that influence consumers’ buying behavior? Have the purchasing habits of your parents and/or grandparents influenced your buying behavior?  

9. MKTG 522 CourseTutorial MKTG 522 Week 2 DQ 2 (Target Market Selection) For more course tutorials visit www.tutorialoutlet.com What are some of the challenges faced by marketers as they attempt to define their target markets? How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable? Why is extensive research necessary for an accurate definition of a target market?

10. MKTG 522 CourseTutorial MKTG 522 Week 3 DQ 1 (Branding) For more course tutorials visit www.tutorialoutlet.com Procter & Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 269 in chapter 9 of your e-text.

11. MKTG 522 CourseTutorial MKTG 522 Week 3 DQ 2 (Competitive Strategies) For more course tutorials visit www.tutorialoutlet.com As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?

12. MKTG 522 CourseTutorial MKTG 522 Week 4 Course Project Marketing Plan (Draft 2) For more course tutorials visit www.tutorialoutlet.com Course Project - Marketing Plan Submission #2 3.0 Marketing Strategy 3.1 Mission3.2 Marketing Objectives3.3 Financial Objectives3.4 Target Markets This week, your second draft of the Marketing

13. MKTG 522 CourseTutorial MKTG 522 Week 4 DQ 1 (Pricing Strategies) For more course tutorials visit www.tutorialoutlet.com As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer

14. MKTG 522 CourseTutorial MKTG 522 Week 4 DQ 2 (Marketing of Services) For more course tutorials visit www.tutorialoutlet.com How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?

15. MKTG 522 CourseTutorial MKTG 522 Week 5 DQ 1 (Channels of Distribution) For more course tutorials visit www.tutorialoutlet.com As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution?

16. MKTG 522 CourseTutorial MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and Logistics) For more course tutorials visit www.tutorialoutlet.com Describe Market Logistics. What are some of the steps necessary for market logistics planning? Please provide an example.

17. MKTG 522 CourseTutorial MKTG 522 Week 6 Course Project Marketing Plan (Draft 3) For more course tutorials visit www.tutorialoutlet.com Course Project - Marketing Plan Submission #3 3.5 Positioning3.6 Strategies3.7 Marketing Mix3.8 Marketing Research

18. MKTG 522 CourseTutorial MKTG 522 Week 6 DQ 1 (Marketing Communications) For more course tutorials visit www.tutorialoutlet.com Describe Integrated Marketing Communications (IMC). Why is it so important in the 21st century for marketers to embrace this? What are some of the concerns of the marketer when it comes to creating an IMC approach via the promotional mix

19. MKTG 522 CourseTutorial MKTG 522 Week 6 DQ 2 (Advertising Effectiveness) For more course tutorials visit www.tutorialoutlet.com Select an advertisement to which you have recently been exposed. It can be in any paid communications medium, such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily

20. MKTG 522 CourseTutorial MKTG 522 Week 7 DQ 1 (International Markets) For more course tutorials visit www.tutorialoutlet.com Kellogg Company (you know them as Kellogg's, makers of Rice Krispies, Corn Flakes, and a variety of other cold cereal products) celebrated its 100th anniversary a few years ago in 2006. As with many companies, it has attempted to expand internationally.

21. MKTG 522 CourseTutorial MKTG 522 Week 7 DQ 2 (Ethics and Social Responsibility) For more course tutorials visit www.tutorialoutlet.com Customer complaints about Toyota cars suddenly accelerating were initially downplayed by Toyota Motor Sales in December 2009, which initially stated that it was caused by the driver's side carpeting getting in the way of the pedal.

22. MKTG 522 CourseTutorial