ACROSS THE UNILEVER FMCG PORTFOLIO CINEMA DELIVERED THE HIGHEST ROI OF ALL MEDIA AT £3.87

Sep 13, 2014

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2. ACROSS THE UNILEVER FMCG PORTFOLIO CINEMA DELIVERED THE HIGHEST ROI OF ALL MEDIA AT £3.87. CINEMA: THE ULTIMATE BRAND EXPERIENCE. Average ROI for Ben & Jerry’s portfolio = £1.17. Highest ROI achieved for channel. ROI (£). Lowest ROI achieved for channel. Channel.

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ACROSS THE UNILEVER FMCG PORTFOLIO CINEMA DELIVERED THE HIGHEST ROI OF ALL MEDIA AT £3.87

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2 ACROSS THE UNILEVER FMCG PORTFOLIO CINEMA DELIVERED THE HIGHEST ROI OF ALL MEDIA AT £3.87 CINEMA: THE ULTIMATE BRAND EXPERIENCE Average ROI for Ben & Jerry’s portfolio = £1.17 Highest ROI achieved for channel ROI (£) Lowest ROI achieved for channel Channel UL FMCG Cases 16 39 66 14 104 Source: Mindshare Business Planning. Unilever FMCG database. November 2010.