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1. Phenomenal Bira Share Price Surge Introduction: In the dynamic landscape of the beverage industry, one company's journey has captured the attention of investors and enthusiasts alike. Bira 91, known for its innovative craft beers and strategic market approach, has witnessed a remarkable surge in Bira Share Price, igniting discussions and analyses across the financial world about this phenomenal rise in the Bira 91 Share Price. Bira 91, the brainchild of B9 Beverages Pvt. Ltd., stands as a prominent craft beer brand celebrated for its diverse offerings and bold flavors. Originating from the Flanders region of Belgium, the company initially utilized a craft distillery to contract manufacture its beer, sourcing ingredients from renowned regions such as France, Belgium, the Himalayas, and Bavarian Farms, before importing it to India. However, spurred by its initial success and driven by a commitment to quality, Bira 91 transitioned to manufacturing its beer within India, maintaining the same high standards and utilizing premium ingredients including wheat, barley, and hops. Available in a variety of formats including draft, 330ml, 650ml bottles, and 500ml cans, Bira 91 has curated a diverse portfolio comprising essential beers aimed at catering to evolving consumer preferences. With a focus on infusing more color and flavor into the global beer landscape, the brand has resonated particularly well with urban millennials, capturing their attention with its delectable brews, distinctive identity, and widespread draft network. Expanding its horizons beyond Indian shores, Bira 91 embarked on a journey to conquer international markets, marking its presence in iconic cities like New York City and venturing into the dynamic Asia Pacific market, starting with Singapore in 2018. Bolstered by the backing of notable investors such as Sequoia Capital, Belgium’s Sofina Capital, and Japan’s Kirin Holdings, Bira 91 has established itself as a force to be reckoned with in the global 1

2. beer industry. Presently, the company operates five breweries within India and maintains offices in key strategic locations, including New York City, underscoring its commitment to both local and international markets. With a market share ranging from 5% to 7% in pivotal regions like New Delhi, Mumbai, and Bengaluru, Bira 91 continues to solidify its position as a frontrunner in the craft beer segment. The journey of B9 Beverages Pvt. Ltd. traces back to its inception on May 28, 2012, in New Delhi, initially operating under the name Divya Jyoti Coaching Institute Private Limited before rebranding to its current identity on September 9, 2015. Notably, the company acquired the business related to 'Bira 91' beer from Cerana Beverages Private Limited on October 17, 2015, through a slump sale arrangement. With its headquarters situated in Connaught Place, New Delhi, B9 Beverages Pvt. Ltd. remains steadfast in its mission to redefine the beer landscape, both domestically and globally. The Rise of Bira 91 Founded by B9 Beverages Pvt. Ltd., Bira 91 has rapidly emerged as a leading player in the craft beer segment, redefining consumer preferences with its unique blends and contemporary branding. Since its inception, the company has focused on delivering quality products tailored to the evolving tastes of consumers, paving the way for its extraordinary growth trajectory. 2

3. Market Disruption and Innovation Bira 91's success can be attributed to its disruptive approach to the market. By introducing craft beers that resonate with the millennial demographic, the company has carved a niche for itself in an industry dominated by traditional players. Moreover, its emphasis on innovation, manifested through new flavor profiles and packaging designs, has kept the brand fresh and relevant in the eyes of consumers. Strategic Expansion and Partnerships Another key factor driving Bira 91's share price surge is its strategic expansion initiatives and partnerships. The company has leveraged its strong brand equity to enter new markets both domestically and internationally, capitalizing on the growing demand for craft beer worldwide. Additionally, collaborations with distributors, retailers, and e-commerce platforms have enabled Bira 91 to enhance its reach and accessibility, further fueling its growth momentum. Financial Performance and Investor Confidence Bira 91's robust financial performance has bolstered investor confidence and contributed to its soaring share price. With impressive revenue figures and consistent profitability, the company has demonstrated its ability to generate value for shareholders amidst a 3

4. competitive landscape. Moreover, its forward-looking strategies and proactive approach to addressing market challenges have instilled optimism among investors regarding its long-term prospects. Challenges and Opportunities Ahead Despite its phenomenal success, Bira 91 faces a set of challenges as it continues to navigate the complexities of the beverage industry. Competition from established players, evolving consumer preferences, and regulatory hurdles pose potential obstacles to its growth trajectory. However, with its innovative spirit and agile business model, the company is well-positioned to capitalize on emerging opportunities and overcome these challenges in the years to come. Conclusion The remarkable surge in Bira 91's share price reflects not only the company's exceptional performance but also its ability to disrupt the beverage industry and capture the imagination of consumers and investors alike. As it continues to expand its presence and innovate in the market, Bira 91 is poised to maintain its upward trajectory, solidifying its status as a pioneering force in the world of craft beer. 4

5. Name: - Planify Capital Limited Website: - https://www.planify.in Phone no.: - 70655 60002 Mail: - help@planify.in Address: - MiQB, Plot 23, Sector 18 Maruti, Industrial Development Area, near Motherson Sumi Systems Limited, Gurugram, Haryana 122015 5