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Insert your own words to describe what your brand means and how people should feel when they see your brand. Download the Marketing Strategy Manual by @Somecallme_Jem for help completing your marketing strategy overview.
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Produced by @Somecallme_Jem for Your Best Kept Business Secret
Brand meaning Insert your own Describe each word You use to bring Your brand to life Remember to refer back To this meaning everytime You communicate When they see your brand Words to describe And how people should feel What your brand means Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem
10 problems your business solves Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem
Market research Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem
Potential market segments TITLE TITLE TITLE TITLE DESCRIPTION DESCRIPTION DESCRIPTION DESCRIPTION DESCRIPTION DESCRIPTION DESCRIPTION DESCRIPTION Customer persona to follow Customer persona to follow Customer persona to follow Customer persona to follow Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem
Negative personas To avoid inadvertently attracting the wrong audience, here are the negative personas: Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem
Customer persona 1: Give your persona a name Name:Age: Occupation:Preferred social media: • Describe your customer personas situation • Detail their problems Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem
Customer persona 2: Give your persona a name Name:Age: Occupation:Preferred social media: • Describe your customer personas situation • Detail their problems Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem
Customer persona 3: Give your persona a name Name:Age: Occupation:Preferred social media: • Describe your customer personas situation • Detail their problems Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem
Customer persona 4: Give your persona a name Name:Age: Occupation:Preferred social media: • Describe your customer personas situation • Detail their problems Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem
Competitor analysis Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem
PEST analysis Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem
SWOT analysis Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem
About your company Purpose - Helping businesses to Mission - describe what business you are in, now and in the future Values - where you want the business to be in the future Vision - describes the culture and business beliefs Unique Selling Point (USP) - what makes your business different from competitors Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem
Examples of imagery style • Describe what this image conveys • Describe what this image conveys • Describe what this image conveys • Describe what this image conveys
90 day action plan overview Month Month Month • Details to follow • Details to follow • Details to follow Theme: Theme: Theme: Want some help completing your marketing strategy overview? Download the Marketing Strategy Manual by @Somecallme_Jem