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Research Methodology: An Introduction

Research Methodology: An Introduction. Dr Kishor Bhanushali Unitedworld School of Business. MEANING OF RESEARCH. A search for knowledge A scientific and systematic search for pertinent information on a specific topic Art of scientific investigation

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Research Methodology: An Introduction

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  1. Research Methodology:An Introduction Dr Kishor Bhanushali Unitedworld School of Business

  2. MEANING OF RESEARCH • A search for knowledge • A scientific and systematic search for pertinent information on a specific topic • Art of scientific investigation • A careful investigation or inquiry specially through search for new facts in any branch of knowledge • Systematized effort to gain new knowledge • A movement from the known to the unknown.

  3. According to Clifford Woody research comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organising and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis • Research is, thus, an original contribution to the existing stock of knowledge making for its advancement. It is the pursuit of truth with the help of study, observation, comparison and experiment • The search for knowledge through objective and systematic method of finding solution to a problem is research

  4. OBJECTIVES OF RESEARCH • To gain familiarity with a phenomenon or to achieve new insights into it • To portray accurately the characteristics of a particular individual, situation or a group • To determine the frequency with which something occurs or with which it is associated with something else • To test a hypothesis of a causal relationship between

  5. MOTIVATION IN RESEARCH • Desire to get a research degree along with its consequential benefits; • Desire to face the challenge in solving the unsolved problems, i.e., concern over practical problems initiates research; • Desire to get intellectual joy of doing some creative work; • Desire to be of service to society; • Desire to get respectability

  6. TYPES OF RESEARCH • Descriptive v/s Analytical • Applied v/s Fundamental • Quantitative v/s Qualitative • Conceptual v/s Empirical • One-time research v/s longitudinal research • Field-setting research v/s laboratory research or simulation research • Exploratory v/s formalized • Historical research • Conclusion-oriented v/s decision-oriented

  7. Research Approaches • Quantitative approach and the qualitative approach • Inferential approach • Experimental approach • Simulation approach

  8. Significance of Research • Research provides the basis for nearly all government policies in our economic system • Research has its special significance in solving various operational and planning problems of business and industry • Research is equally important for social scientists in studying social relationships and in seeking answers to various social problems • To those students who are to write a master’s or Ph.D. thesis, research may mean a careerism or a way to attain a high position in the social structure; • To professionals in research methodology, research may mean a source of livelihood; • To philosophers and thinkers, research may mean the outlet for new ideas and insights; • To literary men and women, research may mean the development of new styles and creative work; • To analysts and intellectuals, research may mean the generalizations of new theories.

  9. Research Process

  10. (1) formulating the research problem; (2) extensive literature survey; (3) developing the hypothesis; (4) preparing the research design; (5) determining sample design; (6) collecting the data; (7) execution of the project; (8) analysis of data; (9) hypothesis testing; (10) generalizations and interpretation, and (11) preparation of the report or presentation of the results, i.e., formal write-up of conclusions reached.

  11. Criteria of Good Research • Clearly defined purpose of the research • Clearly stated the research procedure used • Carefully planned procedural design • Frankness in research report • Adequate analysis of data • Justified conclusions • Experience, reputation and integrity of researcher • Good research is systematic • Good research is logical • Good research is empirical • Good research is replicable

  12. Problems Encountered by Researchers in India • The lack of a scientific training in the methodology of research • Insufficient interaction between the university research departments on one side and business establishments, government departments and research institutions on the other side • Lack of confidence of business units on researchers • Overlapping research studies • Lack of code of conduct for researchers • Difficulty of adequate and timely secretarial assistance • Unsatisfactory library management • Difficulty in availability of data and data quality • problem of conceptualization

  13. THANKS

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