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The Digital Agency

Modern day advertising agencies have changed with the advent of smart technology. Now we have online digital agencies catering the brand development needs in the social media age. An online digital agency works closely with brands and businesses to develop their brand’s identity on the web and across other advertising platforms. This presentation informs us about the role of modern day online digital agencies. http://www.cygnismedia.com/digital-agency/

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The Digital Agency

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  1. What is Digital Agency • The term digital agency is used in an online business world that provides Technical & Creative • services for the development of internet based products. • These agencies provides the below mentioned services; • E-mail Marketing • Web Design • Viral Campaigns • Banner Advertising • Search Engine Optimization • Podcasting • Front-end development

  2. Importance Of Digital Marketing Presently, digital agencies are playing their role in accelerating the businesses. It has been realize by the organizations that the digital market is rapidly becoming the successful, most cost-effective& measurable station to spend their money. Now for getting rapid & positive results Smart companies are realizing that digital agency can be an effective way to accelerate & promoting their business in this world.

  3. Few Services within a Digital Media Agency • SEO Search Engine Optimization. Role of SEO is to uplift the clients’ websites on search engines • PPC Pay-Per-Click or Search Engine Marketing bids on the keywords your target audience use. PCC accounts for 45% of digital marketing spend. • Display advertising refers to the adverts which we see on different portals: • Banners across the top • Click through adverts in • Sidebars • Pop-ups and so on. These are usually charged on an “page impression” rate. • Affiliates These are the companies found on different websites, and they are charged per click or per booking (Cost Per Click, Cost Per Acquisition). • Social Media & Mobile Apps Some agencies recruit for candidates with good general experience of a variety of digital platforms. Whereas several agencies will also have roles for individuals with specialized knowledge of these platforms

  4. If you are a Client • Don’t fear, have patience, be creative • If you work at an agency that is not transparent, find some other agency. • Know that digital works. It pays to keep your eyes open, learn and educate yourself about it.

  5. If you are an Agency • If you hire a freelancer, make sure the commitments are laid down explicitly • Lay down the expectations right from start • If you are an agency owner, don’t go all gaga about it in sales meetings. Build your reputation as leading employer.

  6. Resources • Trak-In. (2012). “Digital Agency". • Retrieved from http://trak.in/tags/business/2014/12/29/digital-marketing-client-agency-relations/ • On August 10, 2012 • JDM Digital. (2014). “Digital Agency ". • Retrieved from http://jdmdigital.co/2011/08/what-is-a-digital-agency/ • On April 08, 2014 • Cygnis Media. (2015). “Digital Agency ". • Retrieved from http://www.cygnismedia.com/digital-agency/ • On January 1st, 2015

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