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listen – measure – engage. www.radian6.com. Social Media Monitoring Tools. What are Social Media Monitoring tools? Listening to what people say about various topics in the social media sphere Different from Social Media Dashboard tools (e.g. hootsuite ). Social Media Monitoring Tools.
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listen – measure – engage www.radian6.com
Social Media Monitoring Tools What are Social Media Monitoring tools? • Listening to what people say about various topics in the social media sphere • Different from Social Media Dashboard tools (e.g. hootsuite)
Social Media Monitoring Tools Why does an Enterprise need a Social Media Monitoring tool? Monitoring your brand’s reputation, benchmark your competitors, generate new sales leads by: • Listening to what people, customers and potential customers think about your brand • Measuring social media
Radian6 – Powering the Social Enterprise Radian6 Analysis Tools Listening Grid • What channels to monitor (e.g. blogs, facebook, twitter, youtube etc.)? • Which countries and languages? • Which topics to listen to? • Set alerts
Radian6 – Powering the Social Enterprise Radian6 Insights Combines raw data and 3rd party* services to: • Reveal the intentions and emotions behind social posts • Provide demographics like age, gender and location • Segment posts by type (questions, complains, etc…) • One-click lists and tag clouds of the most talked about people, places and things *such as Klout, OpenAmplify, OpenCalais source: http://www.radian6.com/platform-blog/2011/10/listen-analyze-and-engage-on-the-social-web-with-radian6/
Radian6 – Powering the Social Enterprise Radian6 Engagement console • Respond to the posts via your personal or corporate social media accounts • Look at the social profiles of the people talking about your brand • Collaborate with your team (e.g. participation assignments) • Team management (Superuser) • Integrate custom or pre-built applications (e.g. Social CRM tools) source: http://www.radian6.com/what-we-sell/engagement-console/
Radian6 – Powering the Social Enterprise Under the hood • Proprietary crawlers • APIs like the Twitter firehose, Facebook Graph API • Natural Language Processing* *OpenAmplify
Radian6 – Powering the Social Enterprise Facts • Client list includes over half of Fortune 100 Co. • Technology, Software, Financial Services, Airlines, Agency, Retail, Travel & Leisure, Higher Education, Manufacturing, Transport… • Founded in 2006 • Bought by SalesForce in 2011 (Canada) • Pricing (no free plan, Business $600/mthto Pro $10.000/mth)
Social Media Monitoring Market Other: Alterian SM2 Nielsen – NM Incite Lithium Sysomos Attensity Spiral16 Hubspot Viralheat Brandwatch … Source: Forrester Research - Listening platforms Q3 ‘10
References SalesForce: http://www.salesforce.com/ The Forrester Wave: Listening Platforms, Q3 2010: http://www.nmincite.com/wp-content/uploads/2010/06/The-Forrester-Wave-Listening-Platforms-Q3-2010-FINAL.pdf Converseon: http://converseon.com/ Symfony: http://www.cymfony.com VisibleTechnologies: http://www.visibletechnologies.com/ Alterian SM2: http://www.alterian.com/socialmedia/products/sm2/ Nielsen NMIncite: http://www.nmincite.com/ Lithium: http://www.lithium.com/what-we-do/social-customer-suite/social-media-monitoring Sysomos: http://www.sysomos.com/ Attensity: http://www.attensity.com/home/ Spiral16: http://www.spiral16.com/ Hubspot: http://www.hubspot.com Viralheat: http://www.viralheat.com/ Brandwatch: http://www.brandwatch.com/
