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A Brief History of Apple Innovation

A Brief History of Apple Innovation. by Larry MacPhee Associate Director, e-Learning Northern Arizona University. Disclaimers. The views expressed are those of the presenter and not necessarily the views of e-Learning or Northern Arizona University 

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A Brief History of Apple Innovation

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  1. A Brief History ofApple Innovation by Larry MacPhee Associate Director, e-Learning Northern Arizona University

  2. Disclaimers • The views expressed are those of the presenter and not necessarily the views of e-Learning or Northern Arizona University  • I have no relatives who work for Apple Computer, but I have made a fair bit of money buying and selling AAPL stock.

  3. “It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them” -Steve Jobs, 1998

  4. History Apple leads the personal computer (PC) industry not in market share, but in innovation. Apple introduces more new technologies to the public than any other computer company, and most of these technologies eventually find their way into all computers. Apple has shaped the PC industry like no other company. Not IBM. Not Intel. Not Microsoft. Not Adobe. Not HP. Not Dell. The following is a list of Apple firsts. Want to see the future computing? Watch Apple.

  5. 1. The Personal Computer 1977 Apple II

  6. 2. The GUI 1984 Macintosh

  7. 3. Plug and Play since 1984 Plug and play

  8. 4. The LAN AppleTalk 1984 Local Area Network

  9. 5. Desktop Publishing 1985 WYSIWYG Desktop Publishing

  10. 6. Hypertext 1987 Hypercard

  11. 7. AppleLink? 1989 AOL

  12. 8. The Modern Laptop 1991 Powerbook

  13. 9. Multimedia 1993 Quicktime

  14. 10. The PDA 1993 Newton

  15. 11. Digital Photography 1994 Quicktake

  16. The Dark Years1995-97 • Windows 95 • Mac clones • Brain drain • Copland • Performas • Weak CEOs • Sculley • Spindler • Amelio • But finally…the return of Steve Jobs

  17. 12. The iMac 1998 Just in time for the Internet

  18. 13. Wireless 1999 Airport

  19. 14. Digital Video 2000 iMovie

  20. 15. MacOS X 2000 -> MacOS X

  21. 16. Digital Music 2001 iTunes and iPod

  22. 17. The Switch to Intel 2006 • Processor parity • Windows on Mac Intel

  23. 18. iPhone 2007 Apple reinvents the cell phone

  24. 19. AppleTV 2007 Apple tries to repeat iPod’s success with movies

  25. 20. iPad 2010 Apple’s reinvents the computer…again

  26. The Future? The Post-Steve Era

  27. More good stuff • http://www.apple-history.com • http://www.folklore.org/index.py

  28. Why Macintosh? • Not a major target for hackers • Very few viruses affect Macs • Runs the most popular software • Seamless Hardware-OS integration • Low TCO (Total cost of ownership) • High resale value • Innovative industrial design • Supportive user community • High reliability • High customer satisfaction • The choice of creative professionals • Runs Windows too • iOS and MacOS are very similar

  29. Why not Macintosh? • Some websites will treat you poorly • Some services come later to Mac • Some applications may not be available • Gaming is a drag • Some hardware/drivers not Mac compatible • Harder to get local repairs • More limited shopping options • International customers have to wait • Costs more up front than a budget PC • Mac haters will pick on you • You can still use your iPod with a PC • Apple can be fickle towards its users

  30. Decisions, decisions • Is it worth it?

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