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21 CENTURY APPROACH TO JOB SEARCH STRATEGY

SOCIAL NETWORK & SOCIAL MEDIA. 21 CENTURY APPROACH TO JOB SEARCH STRATEGY. AGENDA. WHAT WHY IS SOCIAL NETWORK IT IS NOT OPTIONAL IN 21 CENTURY. AGENDA. HOW IMPLEMENT THE BEST JOB SEARCH PRACTICES/STRATEGIES USING SOCIAL MEDIA TOOLS. HIDDEN MARKET. 85 %. 15%.

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21 CENTURY APPROACH TO JOB SEARCH STRATEGY

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  1. SOCIAL NETWORK & SOCIAL MEDIA 21 CENTURY APPROACH TO JOB SEARCH STRATEGY

  2. AGENDA • WHAT • WHY • IS SOCIAL NETWORK • IT IS NOT OPTIONAL IN 21 CENTURY

  3. AGENDA • HOW • IMPLEMENT THE BEST JOB SEARCH PRACTICES/STRATEGIES USING SOCIAL MEDIA TOOLS

  4. HIDDEN MARKET 85 % 15% ADVERTISED MARKET Networking is consistently cited as the NUMBER 1 way to get a new job

  5. NETWORKING

  6. The simplest network is a DYAD or PAIR

  7. SOCIAL NETWORK #1. Contagion: what flows across ties . germs, money, violence, fashions, happiness, behaviour, emotions, ideas, obesity, information, etc.

  8. SOCIAL NETWORK • Information is directional (inbound and outbound ties) • Reduces number of steps • Creates cascade effect • The Telephone Tree

  9. SOCIAL NETWORK HAPPY PEOPLE TEND TO BE CONNECTED TO ONE ANOTHER HAPPY UNHAPPY INTERMEDIATE THE BETTER CONNECTED ARE ONE’S FRIENDS AND FAMILY, THE MORE LIKELY ONE WILL ATTAIN HAPPINESS IN THE FUTURE (Dr.Christakis, MD,PhD, Harvard University)

  10. Three Degrees of Influence The influence of actions ripples through networks 3 degrees (to and from your friends’ friends’ friends) You are affected by people you don’t even know! Photo by Taro Taylor

  11. Stanley Milgram’s sidewalk experiment exploring the importance of reinforcement from multiple people Passersby were influenced in deciding to copy a behavior by the size of the crowd exhibiting it Photo by David Sim

  12. Photo by johntrainor, Flickr #2. CONNECTIONTIES TO FAMILY, FRIENDS, CO-WORKERS WHO IS CONNECTED TO WHOM

  13. We shape our network Or the wall flower? Are you the life of the party? We control how “central” we are within the social network

  14. Homophily: the tendency to associate with people who resemble ourselves • (“love of being alike”) • For example: • By power • By age • By education • By social status

  15. SOCIAL NETWORK If you are connected to the right people, you may have opportunities to get jobs, participate in great projects, or other extra benefits. If you are connected to others you could be influenced to commit crimes or eat unhealthy food. POSITION MATTERS! Photos by Andyrob and alexik, Flickr

  16. Social networks seem to have so much power and influence over us… But remember: Social networks are not just about the influence other have over us, but also about the effect we have on others!

  17. Three Degrees of Influence If we are connected to everyone by 6 degrees and influence those up to 3 degrees, then we can reach halfway to the whole world! 1 2 3 Photo by Wonderworks, Flikr

  18. SOCIAL NETWORK +SOCIAL MEDIA http://reface.me/wp-content/uploads/world-map-of-social-networks.jpg

  19. EFFECTIVE NETWORKING http://reface.me/wp-content/uploads/world-map-of-social-networks.jpg

  20. HOW AND WHERE DO WE START

  21. SOCIAL RECRUITING SURVEY, CONDUCTED BY JOBVITE IN 2010 83 % of employers will recruit in social networks this year 46% will spend more on social recruiting 36 % will spend less on job boards 80% review social profiles

  22. WHAT IS LINKEDIN The world’s largest professional network LinkedIn helps you exchange knowledge, ideas and opportunities with your trusted contacts

  23. There have always been fears that each new form of technology will diminish good-old-fashioned means of maintaining friendships. But social networks have only grown stronger with the dawn of the telegraph, phone, and the internet! Photos by Alexander O'Neill, Johnny Jupiter Photo and vanz, Flickr

  24. HOW TO LINKEDIN 1. SUBSTITUTE ON-LINE RESUME 2. PROFESSIONAL MARKETING TOOL /PORTFOLIO 3. JOB/ LABOUR MARKET RESEARCH TOOL 4. BUSINESS E-MAIL ADDRESS BOOK 5. PROFESSIONAL NETWORKING SITE LINKEDIN PROFILE

  25. HOW TO LINKEDIN • Customize your public profile -your profile helps you to find and be found by former colleagues, clients and partners • Create profile that summarizes your professional accomplishments • Acquire/provide recommendations • Maintain your public profile

  26. HOW TO LINKEDIN • Personalize your address – this increases your online presence and provides an address/url to include in your resume, business cards and your e-mail signature • Utilize the profile hyperlinks

  27. HOW TO LINKEDIN • Drive your connections • Choose quality vs. quantity • Always personalize automated invitation – avoid “canned” wording • Network with friends, colleagues

  28. HOW TO LINKEDIN • Join or create professional groups for networking with “like” people • Search for professionals by names, by companies, by skills

  29. HOW TO LINKEDIN • Announce events or programs to your network or globally • Up-load movies, photos, slide share presentations

  30. warnings SEGMENT PERSONAL AND PROFESSIONAL NETWORK – prospective employers should not be able to see inappropriate groups, photos and posts Privacy settings is the key!

  31. SOCIAL NETWORK vs. SOCIAL MEDIA

  32. SOCIAL NETWORK vs. SOCIAL MEDIA Online Offline . Photos by Ramona.Forcella and quinet, Flickr

  33. CREATE RESUME USING SOCIAL MEDIA TOOLS http://www.slideshare.net/cferdinandi/resumesm Tutorial about Linkedin for students and grads Overview on Linkedin profile

  34. BONUS SOCIAL CAREER RESOURCES • Twittjobsearch • Ning • The conversation prism • Emurse • Resume backet • Wink PeopleSearch • Mashable • JobNob • Slideshare • Creative Commons

  35. VISUALIZE YOUR OWN NETWORKS ON FACEBOOK OR LINKEDIN Touch Graph InMapsLinkedin

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