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Web Site Development for the Physician Practice

Web Site Development for the Physician Practice. Gary Stelluti, Principal Health Care Marketing Strategies, LLC. Before You Start. Web site is an extension of your practice Must exist as part of other marketing efforts. Key Features. Clean design Easy navigation

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Web Site Development for the Physician Practice

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  1. Web Site Development for the Physician Practice Gary Stelluti, Principal Health Care Marketing Strategies, LLC

  2. Before You Start Web site is an extension of your practice Must exist as part of other marketing efforts

  3. Key Features Clean design Easy navigation Consistent look between pages

  4. Key Features Easy name Loads quickly Built to interface with common browsers Information in logical flow

  5. Key Features Patient health information Patient forms

  6. Interaction Easy contact information Avoid multiple clicks Easy registration page Standard email reply, if necessary

  7. Search Engines Crawl through internet (spiders) Create index from millions of pages (constantly updating)

  8. Search Engines SE software analyzes indexed pages to match search results Ranks by relevance

  9. Relevance Factors Keywords Keyword density Links

  10. How To List Web Site Most web developers add to services Go directly to search engines Utilize local and specialized directories

  11. Meta Tags Contributes to SEO Information at top or header Unseen to user

  12. Meta Tags Types: Title Description Keywords

  13. Meta Tags Why? Spiders that support the tag will be influenced Meta tag description must match content

  14. Effective SEO Original content Effective keywords (meta tags) Check listings often Good links

  15. Pay Per Click Advertising Why? Sponsored links Preferred placement Message Manageable Search patterns (other marketing)

  16. How to Use Web Visits Unique visitors Popular pages Keywords Referral sources Pages viewed

  17. eNews Timely Inexpensive Targeted

  18. eNews As part of site Third party provider Have patients sign up at registration (send link)

  19. eNews Announcements Coupons Cross selling

  20. eNews Manage lists Establish and publish privacy policy Respect privacy

  21. What Not To Do Poor design Too large and slow Doesn’t fit on screen Too much going on Not truthful

  22. How Web Fits With Overall Mix Must be part of overall plan Consistent with print and other materials Web drivers Consumer behavior

  23. Discussion

  24. Contact Information Gary Stelluti 614-775-9659 gary@hcmarketing.com

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