JDL Strategic Management

1. JDL Strategic Management BPL Jon D. Loe JDL Strategic Management 720-256-6565

2. PPLT’s Operations Structure • Network Construction/Mgmt – PPL EU • Sales – PPL Solutions operates call center • Billing/Bill Inquiry – PPL Solutions • Sales Order management – PPLT • Internet Access – ISP Partner • Customer Care/Level 1 care – ISP Partner • Trouble Management – ISP/PPLT (NOC) Proprietary JDL Strategic Management

3. BPL Back Office Operations • Network Design • Network Construction • Customer Acquisition and Provisioning • Billing • Customer Care and Management • Trouble Management Proprietary JDL Strategic Management

4. BPL Network Design • Electric Grid (poles, phases, open spots, transformers) • Telcom Plant (Fiber, Telco COs, Wireless concentration points) • Vendor Equipment Characteristics • Marketable Locations Proprietary JDL Strategic Management

5. BPL Network Construction • Network design intelligible by line crews • Work order must fit into line crew management system • Final ‘as-built’ designs • In field data (MAC, Serial Number) • Project management (on-going, final) Proprietary JDL Strategic Management

6. BPL Customer Provisioning • Sales Order flow • Internet account set up • CPE fulfillment • Billing account set up Proprietary JDL Strategic Management

7. BPL Billing/Bill Inquiry • Billing System – Credit Card only • Integrated with customer record mgmt system • Bill Inquiry – PPL Solutions call center Proprietary JDL Strategic Management

8. BPL Customer Care • Level 1 care (Trouble Ticket) • Internet (Level 2) • Backbone (Level 3) • BPL Network (Level 3) • Scheduled maintenance • Emergency procedures Proprietary JDL Strategic Management

9. BPL Network Management • Pro-active construction • Scheduled Maintenance • Emergency restoration • Network monitoring • Performance reporting Proprietary JDL Strategic Management

10. BPL Network Design • PLC network design and construction • Organize and initiate sales efforts • Customer Premise Equipment fulfillment • Billing & Accounts Receivable Systems • Customer Care / Administration • Call Center Support • Network Management System • Trouble ticket management • Regulatory Authority Proprietary JDL Strategic Management

11. Risk Factors • Regulatory Risk • Communication with federal and state regulators • Affiliate interest agreements • Technology Risk • Equipment performance & safety issues • Delivery capability of small startup manufacturers • Market Risk • Wholesale or retail product offering? • Attractiveness of product offer • Extent of Broadband penetration • Execution Risk • Network construction & maintenance • Saleschannel strategy Proprietary JDL Strategic Management

12. Conclusions • PLC Technology • It works and provides full Broadband capability • Vendor delivery not tested • Supports IP based utility applications • Market • Exists for retail Internet access service • Cannot delay getting to market • Retail market can support substantial portion of PLC network • Business Model • Execute sound sales strategy • Control key costs • Risk Management Proprietary JDL Strategic Management