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HISTORY OF MODERN DRESS

HISTORY OF MODERN DRESS. A LOOK AT 20 TH CENTURY FASHIONS. Fashion Movement principles. KEEP THIS IN MIND… If economy is up (good)- hemline is up If economy is down (bad) - hemline is down Wars have given us a fashion trend

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HISTORY OF MODERN DRESS

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  1. HISTORY OF MODERN DRESS A LOOK AT 20TH CENTURY FASHIONS

  2. Fashion Movement principles KEEP THIS IN MIND… • If economy is up (good)- hemline is up • If economy is down (bad) - hemline is down • Wars have given us a fashion trend Hemline- the lowest edge of a garment, usually referring to the lower edge of a skirt or dress

  3. 1900’s • Victorian style • Hourglass shape- created by corset

  4. 1900’s WOMEN • Long hemlines • Modest- covered • Ruffles • Hats • Umbrellas • Gloves

  5. 1900’s MEN • Hats • Canes • 3 piece suits • Dress shoes • First introduction of the Letterman sweater

  6. 1910’s WOMEN • Corset gone- natural silhouette • Big, wide fly away hats • Ladies getting into sports • Introduction of the hobble skirt

  7. 1910’S

  8. 1910’S WORLD WAR I- 1914 • Trench warfare • Introduction of a new fashion…

  9. 1910’s The trench coat…then and now

  10. 1920’s The Age of Contradictions • Prohibition/Speak easy bars • Josephine Baker/can’t get work Introduction of jazz, feature films, nail polish, cheek rouge

  11. 1920’s WOMEN • With Jazz music introduction… Charleston dance • Flappers- tassels, drop waist, pearls, short hair cut

  12. 1920’s Sports still an interest among men and women Introduction of the v-neck tennis sweater • Trend created by Bill Tilden (tennis star) • Lacoste

  13. 1920’s Fur was big among men and women • Raccoon coats • Worn day or night

  14. 1920’s 1929- WALL STREET CRASH This had a huge impact on the 1930’s

  15. 1930’s With the Depression, people turned their focus on happier things to get their mind off of their troubles: • Focus on Hollywood- glamour • Make-up

  16. 1930’s MEN More Hollywood influence… • Clark Gable (It Happened One Night) • Showed bare skin • White t-shirt sales went down

  17. 1930’S WOMEN • Big shoulder pads • Narrow waist- accentuated by skinny belt • More conservative than 1920’s

  18. 1940’s Rationing of materials due to WWII • Fabrics used for uniforms, tents, parachutes • Women worked in factories • Women drew their nylons on • Shorter jackets, smaller pockets

  19. 1940’s Introduction of new trend caused by air warfare…

  20. 1940’s THE AVIATOR JACKET • Aviator movie starring Leonardo DiCaprio • Jacket will evolve into another style during next decade • What other trend became popular?

  21. 1940’s ZOOT SUITS • Big shoulders • Long jacket- mid thigh • High wasted pant- legs ballooned out • Bright colors • Noticeable patterns

  22. 1940’s DESIGNERS: Claire McCardell- American sportswear look Christian Dior (1947)- The New Look

  23. 1940’s Other important looks: • Tennis shoes worn outside of tennis court due to new dance craze- Jitterbug • Beatniks- underground, anti-conformist groups… black berets

  24. 1950’s Known as Baby Boom generation • Starting families • Women home with children • Social gatherings • Moves to suburbs

  25. 1950’s WOMEN • Return to glamour • Natural hourglass shape • Pedal pushers, pencil skirts, ballet slippers, coned shaped bust line • Fashion icon- Audrey Hepburn

  26. 1950’s Marilyn Monroe

  27. 1950’s TEENAGE FASHIONS • Jeans (Levi’s) • White t-shirt is back • Motorcycle jacket • “Greasers”- duck tail

  28. 1950’s TEENAGE FASHIONS • Poodle skirt, saddle shoes, pony tails • Introduction of first bikini

  29. 1950’s ELVIS PRESLEY • The first “dude” • Bad boy image • Clean cut college boy

  30. 1950’s INTRODUCTION OF BARBIE DOLL

  31. 1960’s POLITICAL/SOCIAL MOVEMENTS: • Black Panthers • Anti-war protests (Vietnam War) • Cold War

  32. 1960’s BRITISH INVASION • Beatles • Mary Quant- first designer of mini-skirt • The MOD look

  33. 1960’s TWIGGY • First supermodel • Different from full-figured women of earlier decades

  34. 1960’s SURFER LOOK • Beach Boys • Jan and Dean • Southern California look

  35. 1960’s LANDING ON THE MOON • Cold War- race to the moon • Designer Pierre Cardin • Futuristic fashions

  36. 1960’s

  37. 1960’s HIPPIES • All different hemlines • Hair- Afro or long and straight • Fringe, suede, denim, quilt patchwork tops and dress • Peace signs, tie-dye

  38. 1960’s FASHION ICON • First lady Jackie O • Gloves, pill hats, pearls, big sunglasses • Elegant and chic

  39. 1970’s MUSIC HAD HUGE IMPACT ON FASHIONS • Glam • Soul and funk • Punk • Disco

  40. 1970’s GLAM • Gender bending • David Bowie, KISS

  41. 1970’s SOUL AND FUNK • Black is beautiful • Afros • Wild outfits

  42. 1970’s PUNK • The Ramones • British designer- Vivienne Westwood

  43. 1970’s DISCO • Polyester pantsuits • Bell bottoms • Platforms

  44. 1970’s DESIGNER YVES ST. LAURENT • Women going to workforce- women wearing pantsuits • Safari jacket • Designer for legendary house- Christian Dior

  45. 1970’s OTHER IMPORTANT LOOKS: • Exercise wear • Bohemian look • Ethnic prints

  46. 1980’s THE BIGGER THE BETTER

  47. 1980’s • Big hair • Big shoulder pads • Big accessories • Bold, bright colors

  48. 1980’s FIRST DESIGNER JEANS • Calvin Klein

  49. 1980’s ADROGYNOUS LOOKS • Guys look like girls • Girls look like guys

  50. 1980’s FASHION ICONS

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